Group items tagged long-form - Moxie FutureX

AT&T's Lee: Long-Form Content is About Engaging Customers | Special: Cannes 2012 - Adve... - 0 views

adage.com/...235585

video online entertainment vzw

shared by Simeon Spearman on 25 Jun 12 - No Cached

Simeon Spearman on 25 Jun 12

AT&T doing long form web series, "Daybreak." It's supposed to expose some of AT&T's sexiest tech and engage fans with apps and embedded links to other AT&T offerings.

<div class="cArrow"> </div><div class="cContentInner">AT&T doing long form web series, "Daybreak." It's supposed to expose some of AT&T's sexiest tech and engage fans with apps and embedded links to other AT&T offerings.</div>

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Personal Relevance Is Key to Online Video Engagement | ClickZ - 0 views

www.clickz.com/...key-to-online-video-engagement

video online

shared by Simeon Spearman on 10 Dec 12 - No Cached

Simeon Spearman on 10 Dec 12

"SundaySky's 2012 "State of Video in E-Commerce" report compiles data from internal and external studies to uncover the latest trends in online video marketing. SundaySky found that a short-form video advertisement without personalization had a 50 percent consumer completion rate. However, according to the study, a slightly longer long-form video advertisement with added consumer personalization will garner 2.5 times longer viewing times. "2012 will be remembered for the first online Olympics and the first digital election, perhaps not the year of personally relevant video, but we did learn that personalization is the key to increasing video engagement," said SundaySky VP of Marketing Kelly Ford in a blog post."

<div class="cArrow"> </div><div class="cContentInner">"SundaySky's 2012 "State of Video in E-Commerce" report compiles data from internal and external studies to uncover the latest trends in online video marketing. SundaySky found that a short-form video advertisement without personalization had a 50 percent consumer completion rate. However, according to the study, a slightly longer long-form video advertisement with added consumer personalization will garner 2.5 times longer viewing times. "2012 will be remembered for the first online Olympics and the first digital election, perhaps not the year of personally relevant video, but we did learn that personalization is the key to increasing video engagement," said SundaySky VP of Marketing Kelly Ford in a blog post."</div>

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