Major League Baseball was among the first to embrace Apple's iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year's All-Star Game at Target Field that uses iBeacons combined with in-park attractions to offer additional content and interactive features to the exhibits via their devices.
Very cool, reminds me of a story I read earlier this week that most iBeacons won't be in stores but will end up in public venues, commercial spaces and even homes.
We discuss this last week and it's now approaching four million dollars. Could brands become part of this trend? For instance seeding a base donation for projects that align with the brands purpose?
Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet.
cool use of projection mapping with a mix of background & side projections, pyrotechnics, and real people to create a cool event promoting Intel's Alienware
The Google X project is now officially in lock step with healthcare giant Novartis, the parent of Alcon, which produces some of the most-widely used contact lens products on the market, including Air Optix, FreshLook and Dailies. Novartis will work on turning Google's lab project into smart contact lenses for people around the world.
"So what happens when an ad exec is unhappy with what he sees around him? He gets everyone in his agency to get behind his pet project for pro bono account work. And that's just what Paul Venables, founder of San Francisco's Venables Bell & Partners did when he became upset of the plight of public schools in Marin county California."
TransitScreen has created SmartWalk, a projected display system that lets cities display the latest transport information on any surface.
The company - which already offers screens that collect together real-time information about buses, trains and traffic in office and university buildings - is aiming to make that data more available in public spaces. Along with up-to-date public transport information, the SmartWalk system will be able to direct passersby in the direction of the nearest station, or to local amenities and places of interest, along with the amount of time it should take to get there.