Group items tagged

""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."

"Gawker, Huffington Post, The Atlantic, and Forbes, among others include content created by advertisers or are experimenting with them. And it's not always easy to tell the difference between paid and so-called real content other than the appearance of a label of whatever company is sponsoring it. But 6-year-old Buzzfeed, whose motto is to capture the viral web in realtime, has started creating cool list articles, with titles such as "20 Grandpas Who Own the Internet" for its advertisers. That earned a glowing review from the Wall Street Journal, even though the content shows a thorough disregard for copyright and internet etiquette."

According to Carter, food lovers just need to download the app and start exploring. By navigating the app, they can find foodie friends and post articles or videos, as on their Facebook feeds, follow the chefs they like, as they would do on Twitter and publish photos of their preferred meals, as they would do on Instagram. When users publish a pic of a meal, the system suggests a selection of wines to pair with it. Professional chefs and restaurateurs will need to go through a few additional steps to join True Foodies. They can either be invited by a chef who is already part of the community, or by supplying validation of their professional identity and qualifications. (Credits: TrueFoodies) (Credits: True Foodies) "We do a validation through social media and through our community, which includes already 3,000 restaurants in about 15 countries and 50 professional chefs," said Carter.

Failure by Carnival

Advertisements in Skype first appeared in March. Initial advertisers included Groupon, Universal Pictures and Visa. These ads appeared in the U.S., the U.K. and Germany. In a blog post at the time, Skype assured users its plan was to only show ads from just one brand per day in each market where advertising was sold. It also said the ads would not disrupt users' Skype experience with pop-ups or banners in the middle of calls.

When the Tom Hanks-narrated, Hollywood-style documentary, called "The Road We've Traveled," is set to go online Thursday night, it will appear on a new YouTube platform that enables the Obama campaign to turn the passive experience of watching a video into an organizing and fund-raising tool. The technology will allow viewers to post campaign content to their Facebook pages, volunteer and donate all without having to leave Mr. Obama's dedicated YouTube page.

I've heard IE9 is kinda good. This video spot to promote it, not so much. Posted as example of video and for tech angle.

An app that'll pay consumers to check store displays. Keeps brands up to date with the stores and checks up on them by paying consumers that post up pictures of displays (anonymously).  L'Oreal is an example used. 

WaPo & Social Cam partner up for Summer Olympics 

keep in mind for blog posts

Neat, would be better if it actually posted to pinterest

"Though the growth of Renren has lagged behind that of upstarts like Sina's Weibo, the company posted strong user growth in the second quarter, with 45 million unique users accessing the network in June, up 31% from a year earlier. Its registered users rose to 162 million from 124 million a year earlier."

"MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy

"According to the Huffington Post, "MTV is having scores of its staffers at the September 6 Video Music Awards use Viddy, a video sharing platform that allows users to upload and share 15-second videos, says Colin Helms, MTV's SVP for Digital in this interview with Beet.TV" As we mentioned just over a month ago, journalists were calling Viddy "the Instagram of video," as its quick clips took Facebook by storm. But then Facebook did a one-two knockout and it all but disappeared from the platform."