Rather than designing a platform allowing publishers to plug into newer types of offerings like check-in loyalty programs or daily deals, AP wants to replicate the tried-and-true success of print circulars. In addition to leapfrogging online circulars and going straight to a mobile technology, the AP approach takes advantage of established relationships between paper publishers and retailers that have placed print ad inserts in Sunday papers for years.
Citi eliminates paper checks for some as mobile banking grows - Mobile Commerce Daily -... - 0 views
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