Group items tagged

"800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company." Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."

Microtargeting in political campaigns

A new Dove experiment.

There were lots of exciting moments, these were mine and I bet Claire and Raimo will have others. From the opening of the platform, launching the iPhone version, to reaching the 1,000,000 user mark or the 3,000 developer and the 1,000 layer mark. Or the global distribution deals with Samsung and others. All are good and many more to come. We haven't made it yet, we've only just begun.

reality mining company for life pattern marketing, etc

Sense Networks and reality mining

Data mining in World of Warcraft (sample of 14,400) shows that players fall into different "cliques" of highly predictable (80% accuracy) behavior based on the sort of achievements and activities they like to pursue. The researchers indicate that these lessons could be applied to online retailing as well. Also confirms my suspicion that there are more lessons to learn in these virtual environments than people want to give them credit for.