Vending machine makers of late have sought to add social media capabilities, but they haven't messed with the design much. So give Diet Coke points for trying. The brand has unveiled what it's calling the "world's thinnest vending machine."
Video of a guy trying to get chips unstuck from a vending machine ends in not 1, not 2, but 3 bags stuck in the machine. All 3 bags are Frito Lay brand. Is it a viral attempt?
I find this interesting because it's either A) a good case study for natural-feeling viral or B) a good example for how a viral attempt COULD feel natural, if it were in fact intentional.
"First, the artificial intelligence (AI) algorithms had to train themselves. They used about 78% of the data-some 295,267 records-to search for patterns and build their own internal "guidelines." They then tested themselves on the remaining records. Using record data available in 2005, they predicted which patients would have their first cardiovascular event over the next 10 years, and checked the guesses against the 2015 records. Unlike the ACC/AHA guidelines, the machine-learning methods were allowed to take into account 22 more data points, including ethnicity, arthritis, and kidney disease."
"The researchers used machine learning and a neural net to pull animation info from a database, based on what you're doing with the gamepad. "So, instead of storing all the data and selecting which clip to play with, [we] have a system which actually generates animations on the fly, given the user input," the school's Daniel Holden told Ars Technica."