A recent IBM study found that only 26 percent of CMOs are tracking blogs, 42 percent are tracking third party reviews and 48 percent are tracking consumer reviews to help shape their marketing strategies. The study was conducted across 1,700 chief marketing officers in 64 countries and 19 industries as a means to determine the focus on market circumstances versus individual consumer feedback.
"Richard Ferrers, Research Data Specialist (2011-present)
Answered Jul 14, 2015
Source: IBM (What is big data?)
At a recent Data Science meetup, a second statistic that puts the 90% figure in context. The 90% figure has been true over the last 30 years. Every two years we generate 10 times as much data.
ie 1985 = 1, 2015 = 1 * 10 ^ (30/2) i.e. 2015 has 10^15 more data than 1985.
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