Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views
-
A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
-
Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
Qualcomm Flo TV Needs Wider Adoption, More Services - Bloomberg - 0 views
-
“If it’s only mobile TV, we’re dissatisfied, we’re not happy with it,” Bill Stone, the Flo unit’s head, said in an interview. “There are going to be a lot of revenue streams off this service.”
-
Stone says the strain on mobile-phone networks caused by ballooning demand for video and data should make Flo attractive to service providers and phone makers. Flo works on a system using airwaves that Qualcomm bought in federal auctions. Flo- enabled devices have separate radios and chips that enable them to receive the service from Qualcomm’s transmitters. “One person streaming a video takes up as much bandwidth as 100 cell phone calls,” said Stone. “Networks break down and can’t handle it. For me, whether I have one or 1 million users, it doesn’t matter.”
-
Distributing magazines with high-resolution pictures is another area where Flo can send content to mobile devices more effectively than wireless-service providers, Stone said. His network would broadcast the data to everyone at once, with only handsets that have subscriptions enabled to access the files.
Knight Announces News Challenge Winners for 2010 | Knight News Challenge - 0 views
(Pic) The Gravity-Defying Toothbrush - PSFK - 1 views
Mobile video calls the next frontier, says Skype head - 0 views
-
Not mentioned in the article, but maybe our video calls will be sponsored with ads. The phonecall is really a one-to-one form of communication that can't currently be touched by ads since no one wants their audio to be interrupted by audio. But an ad could easily be placed in a video chat without interfering with the communication experience.
3D Digital Signage | Magnetic 3D's glasses-free 3D headed to Oz | Digital Signage Today - 0 views
-
JEA Technologies and Digital Pulse have signed a strategic agreement to offer Magnetic 3D’s comprehensive glasses-free 3D digital signage solution covering hardware supply, installation and support through to content development. This is the first such agreement for this new technology in Australia and offers a nationwide solution for companies considering glasses-free 3D displays for their digital signage networks
Frame Seductions « Digitalstar.net - 0 views
Developers Can Now Access Locations of 250 Million Phones Across U.S. Carriers - 0 views
Why the Internet Freaked Out When Fox Pulled House from Hulu - 0 views
-
Many observers immediately labeled Fox's block a violation of the principle of "network neutrality"—the idea that Internet service providers should allow subscribers to access all legal content online. Neutrality rules have been the subject of fierce debate in Washington, and activists are constantly on the lookout for perceived anti-neutrality maneuvering.
AdvertisementIf Fox's move violated "neutrality," though, it wasn't in the way we've long defined that term. Advocates for net neutrality rules have mainly been concerned about the power that cable and phone companies can exert on the Internet. The theory is that in most local areas, broadband companies exist as monopolies or duopolies—you can get the Internet from your phone company or your cable company—and, therefore, are in a position to influence online content. What if, for instance, AT&T demanded that YouTube pay a surcharge every time a customer watches a video? To prevent such abuses, the Federal Communications Commission imposed Internet "openness" guidelines (PDF) in 2005, and since then regulators and lawmakers have been arguing about how to make those guidelines both permanent and enforceable.
But this Fox-Cablevision-Hulu scenario turns the neutrality debate on its head. Here, it wasn't the broadband company—Cablevision—that blocked customers' access to content. Instead, it was the content company, Fox, that imposed the ban. Why is that distinction important? Because while it's easy to think of justifications for imposing neutrality regulations on broadband companies, it's less clear how we should feel about imposing rules on content providers. Telecom companies are regulated by the FCC, and there's a long history of the government forcing "openness" rules on public communications infrastructure. If the government can prohibit phone companies from deciding whom you can and can't call, shouldn't we have a similar rule preventing ISPs from deciding what you can get on the Web?
Is WWE NXT's Move From SyFy To The Internet A Sign Of TV's Future? - 0 views
-
It’s been quite a few years since WWE has been on the forefront of pop culture, but now, possibly because of a forced hand, it once again finds itself blazing trails. Its newest TV show, NXT, a reality-type show (with minimal wrestling, of course) that debuted last winter, will be leaving TV altogether and heading to the Internet. (Tuesdays at 10pm, for the record.) WWE says it’s the first TV show to leave TV for the Internet, something that I wouldn’t even be able to verify, but it does speak to a broader move in the world of entertainment.
-
Moving NXT to the Internet is an experiment. Perhaps it’s one borne out of necessity, but I’d be shocked if TV executives around Hollywood aren’t checking in to see how it does.