GE has introduced two ads that demonstrate the elegant use of data to visualize two (boring) lines of GE business: gas turbine and medical imaging. The ads can be seen on its website and YouTube.
"The campaign is showing the impact of GE employees and technology on the world. We're looking for newer and better ways to tell that story," said Camille Kubie, manager of global brand and design for GE. The online videos featuring data visualization of GE's businesses were created to complement GE TV spots; they will not be aired on TV.
Dreams of Flight, their latest in the GE Show series, asks both kids and actual aviation experts what the future of flying might look like. Surprisingly, there are some similarities in their answers, thanks to new developments that GE has in the works.
AR-lite app for GE. Take a photo of your room, select your desired "mood" and the app recommends the bulb to get you there. Aligns with consumer need for curation and help in making decisions amid information overload.
The latest news comes from Gas Station TV, which announced it has secured an investment valued at $50 million from Wayne, a GE Energy business, to deploy the new inOvationTVSM media platform to thousands of gas stations nationwide.