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In contrast, during the World Cup in 2006, only 48-million unique users visited Fifa.com over the four weeks of the tournament's duration. The single day record was set on June 22 when Italy played the Czech Republic and generated 250-million unique views.

In 2006, social networking was just hitting the big time: MySpace was still big, and Facebook had opened its doors to anyone in the world. YouTube was also rising in popularity. Bluetooth and 3G internet were slowly beginning to be incorporated into lower-end phones. The Motorola RAZR was the most popular phone of the year.

seven million visits per minute -- during the 2006 Soccer World Cup in Germany when the United States lost to Ghana