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This is fascinating from a sociological perspective; the whole concept of what a generation of people deems important, and the way they want to consume information has shifted.

""With YouTube external annotations, we're trying to make it a very seamless process," said Lisa Green, industry director at Google. "If while you're watching it, you see something you really want, you can click... We've allowed the user to make the decision to make the purchase" in the video. The beta feature is available to all existing clients, although Google won't disclose how many advertisers have shown interest or signed up thus far. Juicy Couture, one of the first brands to adopt the shoppable feature, released a new video directed by Terry Richardson featuring Candice Swanepoel at the famed Chateau Marmont hotel. The fashion label features nineteen different products in the second video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over that embedded video link, the product name is displayed with a link to the purchase page. Google's product and sales teams are working with advertisers to bring these new ads into their videos on YouTube, Green said."

"The site has three themes: Timeless Tiffany includes the story of Tiffany, including its diamond heritage, major milestones, masterpieces, drawings from the Tiffany Archives and a virtual hall of fame that showcases vintage ads and images of jewelry from every fashion era from the Gilded Age to the present day; Tiffany Insider, a gallery of images and videos that Tiffany says "captures the excitement and creativity behind photo shoots, dressing stars in Tiffany diamonds and unveiling windows that invite the imagination to dream of elegant new worlds"; and Tiffany In Style, which covers events and introduces designs in jewelry and accessories, along with advertising images and videos."