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Ivy Chang

PepperHealth can detect vitals and send out an emergency alert for elders in trouble | ... - 0 views

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    epperHealth will also detect a rapidly rising heart rate, check in on how you're feeling, follow up on your sleeping habits and remind you to take your meds - the robot will even call up an Uber for those unable to use a smartphone. It works by detecting abnormal vitals through the Watch such as a rapid heart rate or a fall and then Pepper "wakes up" and comes over to check out what's going on. Should something serious happen, Pepper will alert a built-in emergency system and give medics the elder's location to get them immediate assistance.
Rhiannon Apple

After 911, Facebook Is Top Choice for Disaster Response 08/11/2010 - 0 views

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    People use social networks to get help right after calling 911!! 5% said they'd post a request for help directly on a response agency's Facebook page; 28% would send a direct Twitter message to responders. A full 70% said emergency responders should monitor social media sites, and half said emergency responders are probably already doing so. One-fifth said they post eyewitness accounts during emergencies.
Simeon Spearman

Highlighting one emerging band and one fashion brand each week - Springwise - 0 views

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    Music and fashion party - subscription platform that sends subscribers info on one new band and one emerging fashion brand each week. 
Simeon Spearman

State Farm Sponsors Gawker's Backup Tumblr | Digital - Advertising Age - 0 views

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    "Mr. Denton got some solace for the lost ad revenue: State Farm opted to sponsor the Tumblr blogs with the tag line "Backup Site Covered By State Farm" as well as information on how to file a claim. Insurers such as State Farm, Geico, Allstate and others are some of the advertisers that buy into disasters and have emergency funds set up to do so."
Simeon Spearman

Home Depot puts location in the forefront to drive in-store traffic, mobile sales - Mob... - 1 views

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    "The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."
Jinah Kim

This Case Turns Your iPhone Into a Satellite Phone (UPDATED) - 2 views

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    This could be interesting for global markets, emerging markets, and countries where sharing via web is not easy.
Simeon Spearman

ComScore: Social Universe Still Quickly Expanding | ClickZ - 0 views

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    Social platforms are still in their Precambrian era, with new services emerging and consolidating large audiences almost faster than they can be tracked. Meanwhile the social category as a whole is on the cusp of becoming the dominant form of online content, accounting for 16.6 percent of Internet minutes spent as 2011 drew to a close.
Rhiannon Apple

ABC Local Apps Stick To Basics: News, Weather, Traffic, Waking Up 05/24/2012 - 0 views

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    Much like the early days of the Web, multiple legacy media constituencies are battling over who commands local mobile mindshare when it comes to news and services. Most local newspapers have their own mobile sites and app, and many local affiliate news stations were among the first major media companies to see the potential for mobile long before smartphones emerged. Read more: http://www.mediapost.com/publications/article/175473/abc-local-apps-stick-to-basics-news-weather-tra.html?edition=47269#ixzz1voJJYy9z
Simeon Spearman

Fantasy football game 'MyGuy' launches within Viggle platform - 0 views

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    "TV-focused sports apps continue to emerge each week. We wrote about five of them in July and there are already many more on the market. Even Microsoft cofounder Paul Allen recently invested in SportStream a new second screen app focused on making sports TV more social. SportsStream points to this study which shows 83% of sports fans check social platforms while they're watching."
Abeeda Mahboob

How Sports Teams Build Winning Facebook Apps - 0 views

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    Mitchell says three main things have emerged over the past few years. First, while simply soliciting Likes for chances at a sweepstakes win was once enough to grab users' attention, that no longer flies. "Now they want an experience that's rich unto itself," he says. "They don't want to interact with this app because of a .001% of chance of winning something, but because it's fun and something they want to share." But that doesn't mean adding unnecessary layers of complication; the second thing the Movement team has found is that simple apps perform the best with fans. Especially on Facebook, where a friend's photo album or potential paramour's profile are just a click away, too much clutter without a simple call to action can kill engagement. The third key: plan for mobile, even if it means just a page letting smartphone users know the app isn't mobile compatible.
Simeon Spearman

Big Web Series Emerge Around Big Stars | Adweek - 3 views

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    Original web programming
Simeon Spearman

London's Coca-Cola 'Beatbox' building is a giant music remixer | DVICE - 1 views

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    Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World." But for what purpose is Coca-Cola doing this? The company's official statement: The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport. The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.
Simeon Spearman

The Revolution Won't Be Televised; It Will Be Instagrammed | Steve Rubel - Advertising Age - 0 views

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    Smartphones are on a fast track to become the primary device for both creating and consuming digital content. According to the Pew Internet for the American Life Project, already a full 31% of Americans who own internet-capable phones browse the web primarily from their phones. These numbers are actually higher in emerging markets. What's more, there are at least three other factors at work here. First, images are global. They eschew all language and cultural boundaries. Photography is the only true universal medium. Nothing comes close. Second, images are distributable. The bandwidth required to transmit photos is minimal, yet the opportunities for quick, creative expression are plentiful. As of this writing, Apple's App Store alone has over 10,000 iPhone apps in its photo category -- many of them for editing. Photoshopping has been democratized. Finally, images are digestible. You can glance at a picture for as short or as long as you want. Photos are a non-linear, shared consumption experience. The same can't be said for video or even text.
Simeon Spearman

MediaPost Publications Apps Forecast To Lose Momentum 07/26/2012 - 0 views

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    "News and magazine apps are a segment where the momentum is likely to shift towards the Web within the next two to three years," noted senior analyst Aapo Markkanen. "Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters' usage, changes in this segment alone will make subscribers on average download fewer native apps." The next wave of smartphone owners in mature markets like the U.S., Western Europe and Asia will download fewer apps than the first one-third of mobile consumers who bought smartphones, according to the report on mobile app storefronts. At the same time, ABI expects that in the games and utilities categories, the mobile Web will probably never catch up with native apps, due to the difficulty in matching the user experience. ABI's outlook on the future of apps appears at odds with a separate report released Tuesday by Strategy Analytics, which maintains that the emergence of HTML5 won't put much of a dent in the app economy. Instead, it predicts the Web programming language will lead to the spread of hybrid apps that combine HTML5 with native APIs (application programming interface) to harness the best of native and open standards.
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