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Abeeda Mahboob

Sign Of The Digital Times: Homeless Magazine Launches Digital Edition, Street Vendors W... - 0 views

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    The Big Issue In The North, a U.K. magazine sold by homeless street vendors to give them a steady income, is launching a digital edition, alongside its print edition. If a customer wants the digital version street vendors will sell them an access card with a QR code plus one-off access code on it which will enable them to download the edition to their smartphones or tablet.
Simeon Spearman

Better Homes' iPad Edition Charges $1,500 for a Hotlink | Media - Advertising Age - 0 views

  • The fee comes as Meredith plans to start running every ad from print in its tablet editions as well. Until now it has sold ads in the tablet editions separately. Meredith said the $1,500 fee reflects the production process. "Meredith has made a significant investment in our Enhanced for Tablet editions, providing consumers with expanded content, interactive features and a dynamic user experience," a spokesman said in a statement. "This fall, print advertisers will now be offered an opportunity to appear in the EFT editions of Parents, Better Homes and Gardens and Fitness at no cost. If an advertiser's creative includes a URL and it is their preference to make that link 'live,' there will be a $1,500 production charge. This cost is a minimal production fee associated with the current production process it takes to enhance an advertiser's creative."
Rebecca May

Magisto: An iOS app that makes home videos cool - Tech News and Analysis - 0 views

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    Simple video editing. Just upload one or several videos, pick some music, and the app edits the most interesting clips together. Little control over final product
Ivy Chang

WeVideo Brings Collaborative Video Editing to Google Drive - SocialTimes - 0 views

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    share and edit videos together?
Simeon Spearman

PicPlz, Fashism & 29 Others Implement New Aviary Photo Editing Tool for Mobile - 0 views

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    photo editing API for mobile
Ivy Chang

'Magical' video editing app Magisto adds themes & group albums for a more personal expe... - 0 views

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    asounds like a dd group albums that can be accessed by many people and smarter editing of your personal moments. the addition of group albums that accessible via the web. With group albums, you can connect with family and friends and share one big collection of memories. Personally, I like the idea of using it with family to collect intimate and important moments - documenting your children's big moments, an engagement, wedding, holidays, etc.
Rhiannon Apple

ABC Local Apps Stick To Basics: News, Weather, Traffic, Waking Up 05/24/2012 - 0 views

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    Much like the early days of the Web, multiple legacy media constituencies are battling over who commands local mobile mindshare when it comes to news and services. Most local newspapers have their own mobile sites and app, and many local affiliate news stations were among the first major media companies to see the potential for mobile long before smartphones emerged. Read more: http://www.mediapost.com/publications/article/175473/abc-local-apps-stick-to-basics-news-weather-tra.html?edition=47269#ixzz1voJJYy9z
Ivy Chang

MediaPost Publications Nielsen: Smartphone Penetration Reaches 48% 02/21/2012 - 0 views

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    The 48% of American adults with smartphones is up from 44% in the third quarter of 2011. It likely reflects a bump from the record 37 million iPhones that Apple sold worldwide in the fourth quarter. Read more: http://www.mediapost.com/publications/article/168085/nielsen-smartphone-penetration-reaches-48.html?edition=43659#ixzz1n1mP8Zau
Rhiannon Apple

RFI Ads Up Engagement For Interactive TV 02/21/2012 - 1 views

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    19% on average of those exposed to an RFI ad in the 18-to-49 demo took advantage of an offer
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    Unaided recall was also up 101% for brands sponsoring polling and trivia opportunities on-screen within a program. Canoe is looking to offer networks a platform to give viewers a chance to participate, where an advertiser could be attached.   Read more: http://www.mediapost.com/publications/article/168080/rfi-ads-up-engagement-for-interactive-tv.html?edition=43659#ixzz1n21WCXMA
Ivy Chang

YouTube Releases Updated Creator Playbook, Complete With Watchtime Tips - SocialTimes - 0 views

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    This new version provides fresh tips and strategies to help creators grow their audiences.  It includes brand new sections to address YouTube's recent focus on watchtime, such as, how to captivate your audience and how to create the best channel experience for your viewers.  The latest edition also highlights new tools like paid promotion, Hangouts on Air, and InVideo programming to help you reach the widest audience possible.
Simeon Spearman

In a BuzzFed, Gawkerized World, One Image Is as Good as Next | Commentary and analysis ... - 0 views

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    "While at least Life-magazine-killer TV has served as a platform for the creation of some great artworks (HBO's "The Wire," created by newspaperman-turned-TV-auteur David Simon, comes to mind) and inspired the creation of new art forms (see the upcoming Smithsonian retrospective of the work of "father of video art" Nam June Paik), it's hard to imagine what of lasting value hot web-native media brands like Gawker and BuzzFeed are contributing to visual culture and art history. Which brings me to an email I got last Wednesday from Gawker promoting its "top story" of Dec. 5., titled "The 13 Most Powerful Images of Naked Celebrities of 2012," which quickly racked up more than a million page views. It was a sequel to a Gawker post from the previous day titled "The 19 Most Powerful Images of 2012," which was mostly a shameless, edited-down rip-off of a BuzzFeed post titled "The 45 Most Powerful Images Of 2012," consisting of intense wire-service photojournalism from Reuters, the AP, Getty and others, which derive most of their support from old-school print-centric publications around the world. Gawker's excuse for its act of, uh, curation: "Who has time to scroll through 45 pictures?""
Simeon Spearman

Reebok Edits and Refines Its Social-Media Footprint | Digital - Advertising Age - 1 views

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    "The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."
Simeon Spearman

Google Has Figured Out How To Track You Even When You're Offline - Business Insider - 0 views

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    "But advertisers have loads of their own offline data from existing customers that they have not been able to use to target search ads. Conversions API allows those advertisers to upload phone numbers and in-store purchase data and use that information to target search ads through DoubleClick, Google's search ad system. Google's announcement was thin on details. It says advertisers can now "upload new conversions to account for in-store transactions, call-tracking, or other offline activities, or edit existing conversions to account for discounts, returns, credit, or fraud.""
Ivy Chang

Company magazine launches digital Weekly Edit | Sugarscape | - 0 views

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    new original content magazine in the UK specifically designed for iPhone
Ivy Chang

Heineken: Limited Edition Bottles via Facebook | Digital Buzz Blog - 0 views

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    heineken limited ed bottle design contest on FB -- Heineken will produce 1 million bottles of the winning design for sale the world over
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