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Blippar campaign -- scan any bottle of jameson and play a game on your phone

the future of "QR codes" AR, invisible electronic code -- Blippar, AR News App, Touchcode

"Domino's and Blippar have created a mobile ordering app in Britain for hungry (and desperate) people with smartphones. The app interacts with billboards advertising the pizza chain's 555 deal. You point your phone at outdoor posters and billboards, and the app creates an augmented reality experience, allowing you to order a pizza, visit the Facebook page, and more."

Blippar: image recognition app that works like a QR code (like last week's Old Navy app that scans from the logo)

After downloading the free Blippar app on iPhone or Android, customers were able to 'blipp' any ten-pound note in circulation by opening the app and holding their phone over the note. An animated Queen, and other members of the Royal Family, then appeared on the screen and voiced opinions on the latest football matters. The UK's central bank has now contacted the bookmakers insisting they withdraw the promotional campaign, a spokesperson confirmed: "according to the Bank of England we've broken the law."

Augmented reality app! Blippar app. Pretty cool -- could be used with other clients, no? (Check out the video)

takes a look into 3 AR apps: Blippar, Zappar and Snaps -- all free to download

gaming app with chocolate