MediaPost Publications Levi's Goes 'Forth' On Flipboard 09/10/2012 - 1 views
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Abeeda Mahboob on 07 Sep 12Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format that Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app.