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Sony liked the original, longer piece of web video, which portrays the hazards of running out of "skips" on your music subscription service, and asked Break for a 30-second cut. But it didn't say it was going to swap it in as a TV spot during the finale of "Jersey Shore," seen by an average of 6.6 million viewers a few weeks ago, and save itself at least a couple hundred grand in agency fees in the process.

Not for sharing on Pulse, but good article driving the point home that we need to keep pushing for a stronger website, blog, and social media presence for Moxie.

Amsterdam ad agency KesselsKramer just completed a strange project for postal service TNT-creating a postage stamp that, when slowly rotated, appears to show a 1-second film featuring the popular Dutch actress Carice van Houten. The stamp achieves the effect through the latest in lenticular printing, which allows the viewer to see 30 separate frames when turning the stamp 

weekly 10.14

Agency that basically brings Internet of Things executions to life.

I agreed with the headline just not his interpretation of the cause or solution to the problem.

Absurd pricing. "Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands.""

"Big brands and agencies are used to lots of attention from Facebook and Google, so it's no surprise the presidential campaigns, with their vast ad budgets, got some, too. But as the election fades, Ad Age has learned more about just how closely the two largest sellers of digital advertising worked with the campaigns, even sending employees to work onsite at campaign offices and their respective digital consultancies. "Google staffers were hand-selected by Google to sit in our office and help us," confirmed Zac Moffatt, digital director for Mitt Romney's campaign. Multiple people who worked closely with the Barack Obama campaign did not respond to requests for interviews."

"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."

"News agency Reuters reports that Staples in the U.S. agreed to install Amazon Lockers. Similar to BufferBox, Amazon's service sends customers an email with a pickup code they enter on a touchscreen to open the self-serve locker containing the package. Shoppers have three days from delivery to pick up the package."

Interesting new model? Or get rich quick scheme?