MLB's iBeacon Project Enters Phase Two With Interactive Ballpark Attractions | TechCrunch - 1 views
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Major League Baseball was among the first to embrace Apple's iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year's All-Star Game at Target Field that uses iBeacons combined with in-park attractions to offer additional content and interactive features to the exhibits via their devices.
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Very cool, reminds me of a story I read earlier this week that most iBeacons won't be in stores but will end up in public venues, commercial spaces and even homes.
NFL EA Real Time - 2 views
There has to be something here for VZW, right!? http://www.fastcocreate.com/3035252/with-its-madden-giferator-ea-sports-delivers-game-specific-ads-and-trash-talk-in-real-time#7
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