Major League Baseball was among the first to embrace Apple's iBeacon technology on a wide scale, installing them in 28 MLB ballparks across the U.S. last year to help iPhone owners check-in to games automatically and collect special offers. Now, the project is entering phase two, with a debut project at this year's All-Star Game at Target Field that uses iBeacons combined with in-park attractions to offer additional content and interactive features to the exhibits via their devices.
Very cool, reminds me of a story I read earlier this week that most iBeacons won't be in stores but will end up in public venues, commercial spaces and even homes.
This weekend's massive $10 million-plus Dota 2 tournament, The International, will air live on ESPN 3. A big step towards gaming as sport in North America.
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