HP files trademark for Palmpad. Potential iPad competitor and example of serious competition in the space. Could be good to mention in "Trends Presents" on iPad/iAd
The remote control must die; but what's next? One company at the apex of that question is Philips, which, unbeknownst to many onlookers, already makes remote controls for an array of TV makers, set-top box vendors and pay-TV operators like BSkyB.
Philips now offers its own Wiimote-like gesture stick to screen makers like HP; (NYSE: HPQ) a motion-sensitive, qwerty-equipped uWand; candybars with integrated laptop trackpads and, yes, plain 'ol candybars for internet TV operators who still want them.
All of this means the TV input segment is about to embark upon the same kind of innovative period of disruption and competing standards that the TV space is now wrestling with and which the internet itself before it first unleashed.
While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were: "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for: Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively.
Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June.
British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop.
Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide!
Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial.
Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad.
TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly.
The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.