Group items tagged Advertising - Moxie FutureX

Packages Shrink to Fit Spending-Power Decline | News - Advertising Age - 0 views

adage.com/...230433

cpg economy

shared by Greg Steen on 17 Oct 11 - No Cached

Greg Steen on 17 Oct 11

Hurt by the slow economy, marketers are trying a new pitch: Instead of offering more for less, they're selling less for less, shrinking package sizes and cutting prices in hopes of spurring purchases from penny-pinching consumers.

<div class="cArrow"> </div><div class="cContentInner">Hurt by the slow economy, marketers are trying a new pitch: Instead of offering more for less, they're selling less for less, shrinking package sizes and cutting prices in hopes of spurring purchases from penny-pinching consumers.</div>

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Media Use Is Not a Zero-Sum Game for the Affluent | Ad Age Stat - Advertising Age - 0 views

adage.com/...230655

tablet mobile

shared by Simeon Spearman on 27 Oct 11 - No Cached

Nike Jordan Melo: Water Projection Mapping | Digital Buzz Blog - 0 views

www.digitalbuzzblog.com/water-projection-mapping-event

projection mapping sports advertising

shared by Ivy Chang on 26 Oct 11 - No Cached

Ivy Chang on 26 Oct 11

jordan using PM to promote the release of his new Jordan Melo M8 shoe

<div class="cArrow"> </div><div class="cContentInner">jordan using PM to promote the release of his new Jordan Melo M8 shoe</div>

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Break Media and Sony Team to Make Ad Agencies Nervous | Digital - Advertising Age - 0 views

adage.com/...230735

traditional TV online video

shared by Greg Steen on 31 Oct 11 - No Cached

Greg Steen on 31 Oct 11

Sony liked the original, longer piece of web video, which portrays the hazards of running out of "skips" on your music subscription service, and asked Break for a 30-second cut. But it didn't say it was going to swap it in as a TV spot during the finale of "Jersey Shore," seen by an average of 6.6 million viewers a few weeks ago, and save itself at least a couple hundred grand in agency fees in the process.

<div class="cArrow"> </div><div class="cContentInner">Sony liked the original, longer piece of web video, which portrays the hazards of running out of "skips" on your music subscription service, and asked Break for a 30-second cut. But it didn't say it was going to swap it in as a TV spot during the finale of "Jersey Shore," seen by an average of 6.6 million viewers a few weeks ago, and save itself at least a couple hundred grand in agency fees in the process.</div>

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Is There a Future for Choose-Your-Own-Ad Ventures? - 0 views

www.adweek.com/...se-your-own-ad-ventures-136189

online video advertising

shared by Greg Steen on 31 Oct 11 - No Cached

Greg Steen on 31 Oct 11

he New York Times had an interesting read this weekend on experiments by Hulu and YouTube to let viewers pick which ads they're forced to endure. In some cases, this means selecting a spot from a list of brands, but it also includes letting viewers choose whether to watch several short ads or one long one. In pretty much every case, it sounds like the results are underwhelming.

<div class="cArrow"> </div><div class="cContentInner">he New York Times had an interesting read this weekend on experiments by Hulu and YouTube to let viewers pick which ads they're forced to endure. In some cases, this means selecting a spot from a list of brands, but it also includes letting viewers choose whether to watch several short ads or one long one. In pretty much every case, it sounds like the results are underwhelming.</div>

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Advertisers follow Audiences into Games - Technology Review - 1 views

www.technologyreview.com/...39004

social gaming

shared by Simeon Spearman on 02 Nov 11 - No Cached

In-Store TV Still Fighting for Respect, Marketing Dollars | News - Advertising Age - 0 views

adage.com/...146257

tv

shared by Greg Steen on 26 Oct 11 - No Cached

GE integrates iBeacons in new LED lighting fixtures rolling out in Walmart & other reta... - 0 views

9to5mac.com/...out-in-walmart-other-retailers

cpg retail mobile wallet mobile payments mobile advertising apple

shared by John Rich on 30 May 14 - No Cached

After Facebook: Meet 11 Hot Messaging Apps Eating the World | Digital - Advertising Age - 0 views

adage.com/...292276

shared by John Rich on 26 Mar 14 - No Cached

L'Oreal Targets Ads Based on Hair Color | CMO Strategy - Advertising Age - 1 views

adage.com/...293390

beauty targeting

shared by Ivy Chang on 02 Jun 14 - No Cached

Tumblr Leaps Into Native Video With Auto-Play Ads | ClickZ - 0 views

www.clickz.com/...ative-video-with-auto-play-ads

tumblr social native advertising

shared by Ivy Chang on 30 Oct 14 - No Cached

Intel's Wearables Plan: Fashion, Design and Opening Ceremony | Digital - Advertising Age - 0 views

adage.com/...295737

2015 Trend intel wearables

shared by Eric Payne on 06 Nov 14 - No Cached

Eric Payne on 06 Nov 14

Intel looks like it has added a tad more fashion to their "cuff" than Will.I.Am's. These two brands seem very focused on "Smart" and Fashion rather than just created fancy-shaped devices for the wrist.

<div class="cArrow"> </div><div class="cContentInner">Intel looks like it has added a tad more fashion to their "cuff" than Will.I.Am's. These two brands seem very focused on "Smart" and Fashion rather than just created fancy-shaped devices for the wrist. </div>

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Foursquare rolls out first ad campaign - Digiday - 0 views

digiday.com/...res-first-advertising-campaign

IOT VZW FOX entertainment

shared by Eric Payne on 20 Oct 14 - No Cached

Eric Payne on 20 Oct 14

Foursquare promotes it's "smart" capabilities.

<div class="cArrow"> </div><div class="cContentInner">Foursquare promotes it's "smart" capabilities.</div>

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4 big myths about video, busted - Digiday - 0 views

digiday.com/...-video-business-misconceptions

video myths ott tv advertising ads VZW FOX

shared by jrryhdsn on 06 Dec 14 - No Cached

Google: Ok, so about half of online ads are never actually seen | VentureBeat | Marketi... - 0 views

venturebeat.com/...ne-ads-are-never-actually-seen

google advertising

shared by John Rich on 08 Dec 14 - No Cached

Move over, iBeacons -- here come mesh beacons | VentureBeat | Marketing | by Barry Levine - 0 views

venturebeat.com/...beacons-here-come-mesh-beacons

mesh networks mobile advertising

shared by John Rich on 08 Dec 14 - No Cached

Programmatic Ads Can Now Be Served on Your Wearable Device | ClickZ - 0 views

www.clickz.com/...served-on-your-wearable-device

wearable ads mobile advertising

shared by John Rich on 18 Dec 14 - No Cached

Fast Chat: OMD's Greg Castronuovo Believes Media Agency Execs Should Operate Like Produ... - 0 views

www.adweek.com/...uld-act-movie-producers-161611

media agency moxie 2015 2018

shared by jrryhdsn on 03 Jan 15 - No Cached

5 Agency Leaders on Which Industry Changes Keep Them Up at Night | Adweek - 0 views

www.adweek.com/...changes-keep-them-night-162072

agency industry moxie 2015 2018

shared by jrryhdsn on 26 Dec 14 - No Cached

Verizon Wireless sells out customers with creepy new tactic - latimes.com - 1 views

www.latimes.com/...20140425,0,5339459,full.column

verizon wireless big data mobile advertising

shared by John Rich on 25 Apr 14 - No Cached

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