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Simeon Spearman

Influential Marketing Blog: Manifesto For The Content Curator: The Next Big Social Medi... - 0 views

  • The real question is whether solutions like these will be enough. By some estimates in just a few years we will reach a point where all the information on the Internet will double every 72 hours. Double. I'm running out of metaphors to describe the magnitude of this content creation. The predictable result of this is that brands are beginning to focus on content creation when they start to look at social media. What are we going to create, or what are we going to get our customers/patients/fans/audience/victims to create? Is that really the best question we could be asking?What if you were to ask about the person that makes sense of it all? The one who sifts through all the content and picks out the best and most worthy. This person is missing from most corporate communications teams. It's not a commonly defined role on any ebusiness teams. In fact, there are few jobs like this at all. The closest comparative role may be contained within the rising Library 2.0 movement (one I wrote about some time ago), but this is not frequently linked to business communication or marketing. If this role did exist, what would it be called?
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    The more I read about the idea of content curators, the more I think it may currently be called "trendspotter." 
John Rich

Map: The Most Common* Job In Every State : Planet Money : NPR - 0 views

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    What happens to the most common job when self-driving trucks hit?
John Rich

These Industrial Robots Get More Adept With Every Task | WIRED - 0 views

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    "Vicarious buys standard industrial robots, enhances them with its software, and contracts them out the way a temp agency does workers-charging per task completed or at an hourly rate. In Baltimore, Vicarious robots assemble sampler packs for makeup company Sephora, work previously done exclusively by humans. Vicarious CEO and cofounder D. Scott Phoenix says the deal demonstrates his business model: Create artificial intelligence software that makes industrial robots smart enough to perform jobs previously done only by people. Vicarious hasn't previously discussed its customers or robots publicly but has earned itself an air of mystery among AI and robot experts since its founding in 2010. The startup has raised more than $130 million, according to data service PitchBook. Its investors include some of Silicon Valley's most famous names and deepest pockets-venture firm Founders Fund, cofounded by early Facebook investor Peter Thiel, and billionaire entrepreneurs Mark Zuckerberg, Elon Musk, and Jeff Bezos. "
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