Fitness Brand Targets Women on Facebook, Twitter, Cable TV | Adweek - 1 views
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Under Armour, a sporting goods company that has traditionally been more successful selling to men, has launched a multifaceted fall campaign in what the brand is calling its biggest female-focused initiative yet. It's running static and rich-media ads on Facebook, Twitter, Hulu, MTV.com and women's lifestyle site Fitsugar.com.
Samsung to join forces with Under Armour for wearables: sources - 0 views
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