Social Media Turns Consumers Into Store Buyers - 0 views
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In 2009, ModCloth founder Susan Gregg Koger launched her site's "Be the Buyer" program. It mixes business with pleasure. ModCloth buyers receive excellent data on what garments to buy and, at the same time, get to indulge in their fantasy of being a store buyer.
Mcommerce from the Internet Retailer Mobile Commerce Forum 2011 - 0 views
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Over the past 3 days I attended the Internet Retailers Mobile Commerce Forum, where the week's events were filled with insightful and useful information presented by some of the world's leaders in mobile commerce.
BayCHI meeting podcasts - 0 views
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Can't get down to South Bay - no fear! Here's a list of all past meeting podcasts.
10 Bizarre Things that Influence Customers Online - 1 views
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We know there are a lot of psychological factors that influence purchase behavior online and offline. Here are just a handful of funny things that influence customers to behave the way they do
From Business Insider: Online Reviews the Superhero of Content Marketing - 0 views
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Importance of reviews if people can't 'try before they buy'. Mentions ModCloth Reviews as 'doing it right'... also some other companies.
Quantitative Studies: How Many Users to Test? (Jakob Nielsen's Alertbox) - 0 views
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Jakob Nielsen's Alertbox, June 26, 2006: We can define usability in terms of quality metrics, such as learning time, efficiency of use, memorability, user errors, and subjective satisfaction. Sadly, few projects collect such metrics because doing so is expensive: it requires four times as many users as simple user testing.
Determining the Correct Number of Usability Test Participants | Usability.gov - 0 views
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Often we are faced with determining the appropriate number of participants for our usability tests. Too many participants increase the cost and development time. If the number of participants is too small, the testing process may fail to detect important problems and result in reduced site usability.
Demystifying Usability : How many users should you test with in usability testing? (Lat... - 0 views
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Question: How many users do you need to test with for a usability test? Answer 1: = 5 users (Jakob Nielsen and Thomas Landauer, 1993). Answer 2: = 15 users (Laurie Faulkner, 2004), PDF file. So, which is it, 5 or 15?
Usability Myths Need Reality Checks - 0 views
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Originally published: Apr 01, 2003 Not so very long ago, it was agreed that five to eight users was enough for a good usability test. Somehow, this idea achieved mythic status. We believed it. We preached it to everyone who would listen.
Eight is Not Enough - 0 views
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By Christine Perfetti and Lori Landesman Originally published: Jun 18, 2001 One of the most popular questions we hear from web designers and usability professionals is: "How many users is enough when conducting usability tests?" Until recently, we had believed -- and told our clients -- that it wasn't usually necessary to test with more than eight users.
Current Issues in the Determination of Usability Test Sample Size: How Many Users is En... - 0 views
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Looking for 80% convergence
Designing Your Mobile Checkout Sign In Page « Get Elastic Ecommerce Blog - 0 views
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What is the most important element of your checkout sign in page? As I've blogged many times before, guest checkout is critical to conversion. Forrester Research found that 23% of consumers abandoned the checkout of the last site they shopped on that didn't have a guest checkout option.
Social Science Research Network eLibrary - 0 views
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Social Science Research Network (SSRN) is devoted to the rapid worldwide dissemination of social science research and is composed of a number of specialized research networks in each of the social sciences
The Real Truth About Referral Incentives | the givegive - 0 views
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The next time you're faced with an incentive program as a consumer, think about how it makes you feel and ask yourself, "is this motivating me to refer my friends to this business?" Your answer to this question is important because the key to creating a successful sales organization in the next decade will be understanding how to leverage one of your greatest assets, your customer relationships.
Outfit survey tool - Lane Bryant - 0 views
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Fiona sent this to me - interesting way to learn more about users.
Retailers, Consumers & the Power of the Emotional Connection - 0 views
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With another month in the rear view mirror, retailers are beginning the push for the 2011 holiday season. Those retailers should take note of a study recently released by Motista. The findings reveal that only 18 percent of consumers have an emotional connection to their retailers.
Mobile Product Page Design Tips « Get Elastic Ecommerce Blog - 0 views
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Continuing in our series on mobile design strategy, today's post focuses on mobile product pages, including product information, calls to action, navigation and merchandising. Throughout this series, we approach design considering the conversion goal(s) for the page type with the understanding that the conversion goal for most pages is a click through to the next step in the buying process, not a completed sale.
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