ModCloth_UXR

Nielsen Norman paper

Why not to second-guess pricing from customer complaints - written by a social media consultant, but good point re price for the people who are ready for it

Nielsen Norman report on iPad usability

Originally posted by Beth @ July 12, 2011

Originally posted by Beth @ July 21, 2011

Concepts & examples on the division of UX positions, as well as ways to share & promote your work (blogs, speeches, portfolios). Potentially helpful with our goal of increasing UXR outreach & reputation-building. Presentation by Jason Mesut, Head of UX at RMA.

In part one of this series, we examined some of the more problematic personality traits user researchers are likely to encounter in their work. Now that we've seen how individual personalities can put a damper on your day; let's explore some ways to overcome the problems inherent to each. Originally shared by Beth @ July 12, 2011

UX researchers are exposed to a broad cross-section of people and personalities, especially when it comes to conducting user tests. Frequently, the people we encounter are willing, helpful participants to the research process - but what happens when respondents aren't so willing or helpful? Originally shared by Beth @ July 12, 2011

Steve Krug's video demonstrates how simple usability testing can and should be. The test conducted on this demo is an abbreviated version of the one Krug recommends you perform on your own site. You need to upgrade your Flash Player. You need version 9 or above to view this video. Originally shared by Beth @ July 11, 2012

There has been increasing interest in our professional community around the research that informs our designs. Traditional user research may [...] This UX Show & Tell DC event with John Douglass took place on January 28th. This was a roundtable discussion [...] UXCamp DC is an ad-hoc unconference and is part of the larger BarCamp movement.

August 18, 2011 03:49 PM Eastern Daylight Time KANSAS CITY, Mo.--(BUSINESS WIRE)--Barkley, one of the largest independent marketing agencies in the U.S., in partnership with Service Management Group and The Boston Consulting Group, released findings today from a groundbreaking study of Millennials, "American Millennials: Deciphering the Enigma Generation."

Describes the main types of user research in plain english

The concept of social commerce can be taken literally, as in making a purchase directly through a social media property. This can be done, such as renting "The Big Lebowski" and watching it on Facebook. That's happening now, but as a revenue stream, it's insignificant.

T-commerce tastes like it sounds. It's the use of television to facilitate transactions over the Internet. Research by PayPal in late 2011 found 49% of TV subscribers have interest in purchasing goods and services through their television or other "screen" like smartphones and tablets. At least 11 t-commerce initiatives are taking advantage of connected TV's transactional capabilities today

sort of like usertesting.com but with a lot more detail. eye tracking and emotion tracking coming soon.

Verify is the fastest way to collect and analyze user feedback on screens or mocks. See where people click, what they remember, or how they feel.

What is the biggest missed opportunity in ecommerce optimization? Is it A/B testing? Performance testing? How about cart recovery? We put a lot of focus on optimizing the cart, getting the customer through to conversion, yet still it's not uncommon to have abandonment rates of 50% or higher. We know a good chunk of abandonment does not occur because the button wasn't big enough or green enough or our web forms are too long. Some got distracted, some wanted to hold items for later, some left and couldn't remember your site URL, some even thought the transaction went through when it did not.

Talk by Janice Fraser at Startup Lessions Learned Conference in May 201. Case Study discussion from Cooper - Tim McCoy - Director, Integrated Product Development, Cooper Case Study: TheLadders - Jeff Gothelf - Director of User Experience, TheLadders Case Study: LUXr NYC - Josh Seiden - Program Director, LUXr NYC Case Study: SideReel - Zach Larson - Entrepreneur/Former CPO, SideReel

Eye tracking on Facebook Profile Page

If you're like most of the marketers or business owners I talk with these days, you're wondering what exactly are the benefits of Facebook fans (i.e., "Likes") to your brand. Also, how much more likely are they to do business with you than those who don't "like" you on Facebook? Those who profess to be fans are much more likely to participate in "desirable actions" using Facebook, such as making a purchase, installing an app, entering a sweepstakes or voting online in a contest. That's according to SocialCode, a full-service social agency owned by the Washington Post Company, which looked at 50 brands and more than 5 million Facebook ads over a five-month period earlier this year.