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Less than two-thirds of black and Hispanic respondents reported living in a household with computer and/or Internet access, compared with more than three-quarters of other ethnic groups, and about 86 percent of Asian Americans.

Holders of bachelor's degrees or higher were found to be more than twice as likely to live in households with a computer and/or Internet access as were people who had not completed high school.

"We just started using them," explained Abby Suiter, practice manager for Daniel Island Animal Hospital. "…It’s all about clicking a link, so you don’t have to type in an address. You just scan it."

"We are using QR codes to try to get information out to potential patients and anyone who is interested in orthodontics as efficiently as possible," added Dr. Michael Zetz of Daniel Island-based Crescent Moon Orthodontics. "QR codes give you a way to give somebody information or access to information really easily."

Both Suiter and Zetz say they have added QR codes in their practice exam rooms, so patient families can literally tap into additional, relevant information while waiting.

Pew also found that 53 percent of Americans who use their phones to go online do so at least once per day. That's more than 47 million daily mobile internet users in the U.S.

Age matters. About 65 percent of U.S. cell phone users ages 18-29 go online from their phones, compared with 43 percent of those aged 30-49.

, tablet users view more news than other online mobile audiences, and news content marketing can reach these consumers.

tablet sales will rise 300 percent in the fourth quarter of 2011 over the the third. While sales increase in many sectors during the holidays, the 300 percent predicted jump represents substantial growth.

Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.

US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. 3) Mobile searches have quadrupled in the last year, fo

The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.

it allows Floratech to provide a wealth of information that would not otherwise be possible to include on the product label due to space restrictions. This information provides full disclosure of the ingredients as well as useful data regarding the raw materials within the product. This information is available 24/7.

This technology allows mobile device users to gain immediate access to the claims, efficacy, and other important information regarding every product supplied by Floratech.

eMarketer said that 29.7 percent of Americans were accessing the mobile web regularly. Compared to the 20.2 percent at the end of 2010, this is substantial growth. Moreover, early predictions for 2012 suggest more than 36 percent of Americans.

Did you know that the U.S. now has more wireless customer connections than people? There are currently estimated to be 327.6 million active wireless customer connections in the U.S. The nation’s population is estimated by the U.S. Census Bureau to be roughly 312 million. This means that today there are now more active broadband tablets, cell phones, and mobile devices than people in this country.

If you represent a big brand or even a medium size business, you should take this as a strong signal that if you don’t have a mobile strategy now is the time to figure one out. Right now, you are potentially missing out on a consumer base that is accessing the mobile Web in masses and is growing rapidly.

Google Android: 38.1% Apple: 26.6% RIM: 24.7% Microsoft: 5.8% Symbian: 2.1%

Eighty percent of web-enabled mobile device owners say they multitask while watching television, relying on smartphones and tablets to communicate with friends and family, look up content related to the program they're watching or access information totally unrelated to the broadcast at hand.

Ninety-four percent of multitaskers engage in some kind of mobile communication,

ext leads all channels, followed in descending order by talking, email, social networking and IM

There are two ways to access applications on a mobile device. The first is to simply fire up the mobile Web browser and load a Web application. Existing Web sites are designed for mouse interaction. Mobile interaction is with the finger, thus most Web sites need to be optimized for the mobile Web.

The Pew survey also showed that the majority of cell phone users experiencing glitches are African Americans and Hispanics. “This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for Internet access,” a note in the survey said.

The survey revealed that 72% of mobile phone users have complained about dropped calls, with some of them having the problem more than once a week. Some 68%, on the other hand, reported spam messages and unwanted sales and marketing calls. When it comes to mobile web browsing, 77% of people surfing the Internet using their cellphones have been struggling with slow download speeds.

Unfortunately, many of the consumers find that even when they do know what QR codes are and they use their mobile devices to scan them, they rapidly discover that the mobile marketers didn’t take the time to make the scan worthwhile. For example, if all the code does is direct the user to the homepage of a website, there will be a far poorer response than if scanning the code allows the smartphone owner to gain access to an exclusive discount coupon.

Among the main problems are that while they have become highly popular among companies, many consumers still haven’t figured out what they are. This is a slow learning process that is catching on, but that hasn’t included the majority of smartphone users quite yet.

Customers who scan the QR code will be automatically redirected to a special mobile site that will provide them with step-by-step video instructions to create a tasty meal with a surf and turf theme. Moreover, each of the items in the menu’s recipes are available in the “What’s for Dinner?” displays in the grocery locations.

“Our main goal is to provide guests the opportunity to access information quickly and easily – both inside our stores and remotely at home.”

“43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”

In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.

For mobile, 2012 is the year of measurability.

1.4 B Internet Users 4B wireless subscribers worldwide Facebook has 600k new subscribers per day, increasing login rate through mobile devices 3B SMS users worldwide. USA lags. 400M worldwide accesses mobile web. 44M in the USA

97.5% of the market share for mobile search goes to, you got it, Google. Shorter time to find stuff. Different Algorithm and their main search.