MobileWeb2Go

It suggested that 34 percent of smartphone users have bought a product or service with their mobile device, whereas only 20 percent of standard phone users had done the same.

Across all of these device users, there has been an 8 percent increase in interest for using a mobile device as a part of the overall shopping experience and to make a purchase over the last two years. Again, among both feature phone and smartphone users, 38 percent feel that being able to buy products using a mobile device is at least somewhat important. In this, smartphones feel more strongly that this is the case, as 59 percent of them believe that it is as least somewhat important to be able to buy something using the device.

While overall smartphone penetration stood at 48 percent in January, those in the 25-34 age group showed the greatest proportion of smartphone ownership, with 66 percent saying they had a smartphone. In the same age group, 8 of 10 of those that had gotten a new device in the last three months chose a smartphone. Among those who chose a device in the last three months, more than half of those under 65 had chosen a smartphone.

33% of all African-Americans own a smartphone.

website traffic from mobile devices has been steadily increasing up to a current average of 15% of all visitors.

Because a website is the public billboard to a company’s message, products, and services, alienating 15% of its visitors is a major concern for most businesses. Even worse, this percentage grows every day.

Mobile-Optimized Websites:

Calls to Action:

Integration With Print, Outdoor and Event Promotions:

Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions: 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011 49% of cell owners say that their phone operates on a smartphone platform common to the US market,1 up from 39% in May 2011

it is important to drill down to where you have a presence, what you do on there are why rather than rashly signing up to every site going and leaving them lacklustre.  Taking a step back to research and consider where your customers are hanging out online and and what strategy you can employ to reach them is essential.

GREEN - the one where your customers hang out most, and makes most sense to your marketing strategy.  Green = Go! This is the site you should start with. Commit some time to updating it regularly, and read around how other businesses are using this channel for marketing. AMBER - these are the social media tools that could add value to your marketing, but should be considered as your business progresses and you find you have some extra time to commit. RED - Avoid these at start-up stage. These may be sites you could justify to yourself using as marketing tools, but they are not an immediate priority. Ditch them for now and put them in your business plan under 'growth strategy'.

Finding Content at Your Fingertips - Google Alerts is absolutely your best friend for narrowing down hours of thinking through "what on earth can I post about".

One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry.

#1: Youth quake

70% of Millennials feel that once they find a company or product they like, they will keep coming back58% are willing to share more personal information with trusted brands86% will share their brand preference onlineNearly 20% of Millennials attended a brand-sponsored event in the last 30 daysOf those who attended, 65% purchased the featured product

#2: An Audience With an Audience of Audiences

1. Use Technology Tools To Listen And Learn

2. Be Prepared And Set Expectations You Can Live Up To

3. Decide Who You're Going To Respond To--And Who You Can Ignore

eMarketer said that 29.7 percent of Americans were accessing the mobile web regularly. Compared to the 20.2 percent at the end of 2010, this is substantial growth. Moreover, early predictions for 2012 suggest more than 36 percent of Americans.

A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. Men were 25 percent more likely (index of 125) than the average mobile user to scan QR codes, representing 60.5 percent of the scanning audience. More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.

Age: 18-24 2,402 16.6% 136 Age: 25-34 5,317 36.8% 211

Grocery store 3,546 24.5%

1 billion consumers will own smartphones by 2016, with U.S. users owning 257 million smartphones and 126 million tablets. By 2016, 350 million employees will use smartphones, with 200 million of them bringing their own.

Mobile spending will reach $1.3 trillion by 2016, or 35 percent of the technology economy, with the app market generating $56 billion by 2015.

Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.