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Michael Comins

Mobile commerce industry showing staggering growth - 0 views

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    Mobile commerce industry showing staggering growth
Michael Comins

Why Google Analytics is important to your website | Social Media Today - 0 views

  • Where your visitors are coming from – very important if you’re targeting a specific audience.How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.
Michael Comins

Top QR code uses so far in 2012 - QR Code Press - 0 views

  • • USPS – the Postal Service is now running its second campaign that uses a QR code. In this case, it is offering discounts of 2 percent to companies choosing to use their mailers with the barcodes printed on them. This benefits both the companies and shows that there is still a place for snail mail in this increasingly digital and mobile world.
  • • Coca-Cola – the soft drink giant placed a QR code on its containers throughout the 2012 Europe Cup soccer tournament, giving scanners exclusive videos from the tournament, as well as an easy way to obtain the free SmileWorld social app.
  • • Proctor & Gamble – PGMobile shopping trucks were launched last month by the beauty and home products corporation, distributing free samples as they patrolled New York City. Both the samples and the truck were emblazoned with quick response codes that could be scanned by smartphone users.
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  • • Volkswagen – the automobile company ran a commercial campaign that received international hype in promoting their Crafter line of commercial vans. It featured a video which demonstrated orange crates being loaded into the van, which were then transported, unloaded, and stacked to create a massive QR code (which was fully functional).
  • • Budweiser – the beer company included a QR code on its beverage containers, which allowed customers to track the history of the beer they were drinking back to one of the 12 breweries located in the United States.
Michael Comins

QR codes simplify the bill payment process - QR Code Press - 0 views

  • When the customers used the QR codes to reach the portal, they now have many options available. Those who scan the QR codes are able to pay their bills on the internet, but they can also have a look at detailed information regarding their energy use, and read about rebate programs and energy savings tips that can help them to reduce the amount they are spending on this service. House added that “It’s a kind of one-stop-shop for members.”
Michael Comins

QR code scavenger hunt helps visitors better explore Dallas - 0 views

  • New program helps visitors to learn more about the city.
  • QR code use is the ideal way to share this information.
  • It allows visitors to the city to play a game where they must scan the barcodes at various different locations found throughout Dallas. When they perform a scan, they are provided with a trivia question or a task that must be completed. Each time they answer correctly or finish the required activity, they gain points. Those can be accumulated in order to earn prizes.
Michael Comins

Philadelphia Eagles make use of augmented reality - 0 views

  • Sports teams begin to explore the possibilities of technology
Michael Comins

Mobile search expected to be a multi-billion dollar business by 2017 - 0 views

  • According to the report, mobile search is gaining momentum amongst consumers. As smart phones and other mobile devices become more widely used, consumers are beginning to use their mobile tools to conduct searchers on the Internet.
Michael Comins

Mobile commerce report shows it is increasing in popularity, while social falls - 0 views

  • The smartphone shopping share rose from 13.3 percent in Q1, to 15.1 percent in Q2.
  • During the same time period, sales made through social media dropped to 1.9 percent, from having been 2.4 percent. The mobile marketing numbers from the Online Retail Sales Index from IBM showed that the overall positive feeling regarding social media fell to 18.6 percent from 25.1 percent.
Michael Comins

Mobile commerce may present an adapt-or-die scenario to businesses - 0 views

  • Firm suggests that change-resistant businesses could face obsolescence
  • Consumer friendly mobile commerce services may solidify the future of some companies
  • Tech-savvy companies may become stronger competitors in their industry
Michael Comins

Mobile commerce and its impact on programs for affiliate marketing - QR Code Press - 0 views

  • it is expected that in the United States alone, there will be 115.8 million smartphone users by the time this year comes to an end.
  • Statistics indicate that 64 percent of smartphone owners already take part in mobile commerce.
Michael Comins

Census Report Highlights Internet-Access Gaps - Digital Education - Education Week - 0 views

  • Less than two-thirds of black and Hispanic respondents reported living in a household with computer and/or Internet access, compared with more than three-quarters of other ethnic groups, and about 86 percent of Asian Americans.
  • Holders of bachelor's degrees or higher were found to be more than twice as likely to live in households with a computer and/or Internet access as were people who had not completed high school.
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    Data supporting mobile used more for internet access among lower income users.
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