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Michael Comins

The Future Of The Web Is Mobile | Business 2 Community - 0 views

www.business2community.com/...e-of-the-web-is-mobile-0293081

mobile web mobile marketing google Responsive Web Design

shared by Michael Comins on 30 Sep 12 - No Cached
  • Mobile phone usage and internet traffic are growing at a staggering rate, causing powerful changes in consumer behaviour and in the way people socialise and work together.
  • Most company websites are not easy to use on mobile devices, meaning they are increasingly irrelevant to the average consumer. If you want to attract new customers, build rapport with existing clients or offer new services or other value online, then mobile is on the must-do list.
  • A new approach to mobile-friendly web design is to create a website which will detect and adjust to the size of the device it is viewed on. Mobile responsive website design means a single site works well on all devices, future-proofing your website as new devices become popular.
  • ...1 more annotation...
  • Responsive design is an attractive alternative to separate mobile apps because it gives the same content to different device users, tailored to their screen size.
Michael Comins

QR codes are important mobile commerce and marketing time savers - 0 views

www.qrcodepress.com/...8511734

mobile web mobile marketing qr codes data

shared by Michael Comins on 22 Aug 12 - No Cached
  • Michael Comins on 22 Aug 12
     
    QR codes are important mobile commerce and marketing time savers
Michael Comins

So much for Android's 'full Web experience' | ITWeb - 0 views

www.itweb.co.za/index.php

mobile web mobile marketing flash

shared by Michael Comins on 22 Aug 12 - No Cached
  • Adobe Flash is officially no longer available for Android devices. This raises a tough question for Web developers: whether to support Flash at all, and how to migrate a Flash investment for the next-generation of Web users.
  • Web developers have responded by moving away from Flash. Since last year, Flash usage on Web sites has declined from 27% to 23%, according to W3Techs. In comparison: Microsoft's Silverlight barely moves the needle with deployment of 0.3%, just above Java's 0.2%. JavaScript is used by over 92% of sites. HTML5 is reportedly in active use on 34% of the top 100 Web sites.
  • Adobe is hoping developers and users will adopt the Adobe AIR (“Adobe Integrated Runtime”) format, which extends many of the core Flash technologies in a cross-platform framework for deploying Web applications. AIR is available for Android, iOS, BlackBerry, Windows, OSX, and Linux.
Michael Comins

Top Trends in Mobile Commerce - QR Code Press - 0 views

www.qrcodepress.com/...8511534

mobile web mobile marketing qr codes trends

shared by Michael Comins on 14 Aug 12 - No Cached
Michael Comins

QR Codes Are Falling Out Of Fashion, But Web Addresses Still Work - Business Insider - 0 views

www.businessinsider.com/eb-addresses-still-work-2012-8

mobile web mobile marketing qr codes data tips

shared by Michael Comins on 13 Aug 12 - No Cached
  • 53 percent of Americans haven’t ever used a QR code.
  • 47 percent of people using QR codes, however, is still a significant amount.
  • 71 percent of respondents said that QR codes are “pointless.” 68 percent of this particular demographic said that they’d rather just type in a company’s web address
Michael Comins

Augmented reality becoming more meaningful, study shows - 0 views

www.qrcodepress.com/...8511330

mobile web augmented reality mobile marketing data

shared by Michael Comins on 09 Aug 12 - No Cached
  • Study suggests that practical augmented reality will become more prominent in the near future
  • Wearable augmented reality systems may be more inline with the wants of consumers
Michael Comins

ScanLife Q2 2012 Trend Report Infographic - 0 views

2d-code.co.uk/scanlife-q2-2012-infographic

mobile web mobile marketing qr codes data

shared by Michael Comins on 09 Aug 12 - No Cached
  • The gender split (69% male, 31% female) and the OS split (53% Android, 43% iOS, 4% other) are slightly surprising.
Michael Comins

Mobile commerce will represent nearly a quarter of online revenue by 2017 - 0 views

www.qrcodepress.com/...8511120

mobile web mobile marketing data Market Research

shared by Michael Comins on 08 Aug 12 - No Cached
  • he latest ABI Research report has shown that mobile commerce will make up about 24.4 percent of all of the online revenue by the close of 2017.
  • Last year, the size of the mobile commerce marketplace doubled, reaching $65.6 billion.
Michael Comins

QR codes can play an important role in consumer trust - 0 views

www.qrcodepress.com/...8511228

mobile web mobile marketing qr codes tips

shared by Michael Comins on 08 Aug 12 - No Cached
  • Unfortunately, many of the consumers find that even when they do know what QR codes are and they use their mobile devices to scan them, they rapidly discover that the mobile marketers didn’t take the time to make the scan worthwhile. For example, if all the code does is direct the user to the homepage of a website, there will be a far poorer response than if scanning the code allows the smartphone owner to gain access to an exclusive discount coupon.
  • Among the main problems are that while they have become highly popular among companies, many consumers still haven’t figured out what they are. This is a slow learning process that is catching on, but that hasn’t included the majority of smartphone users quite yet.
Michael Comins

Why QR Codes Don't Work - Forbes - 0 views

www.forbes.com/...why-qr-codes-dont-work

mobile web mobile marketing qr codes tips

shared by Michael Comins on 08 Aug 12 - No Cached
  • Giving the consumer an option to scan a QR code which leads them to a website that is not optimized for the device they use to scan it is like sending someone with a broken arm in to get a full-body physical. People use QR codes to take action directly, so don’t make them jump through hoops, pinching, zooming and navigating through a messy desktop site. Give them what they want: a mobile experience.
  • the QR codes that perform far better are the ones that offer consumers a benefit for scanning.  This means providing a discount, special offer or inclusion in some sort of exclusive program in order to provide customers a return on investment for their time. Of course, clever marketers can find plenty of ways to provide a reward for scanning while still integrating plenty of branding as well.
Michael Comins

Smartphone Users Deal With Glitches | Akgulian - 0 views

akgulian.com/...211641

mobile web mobile marketing smartphone user data

shared by Michael Comins on 08 Aug 12 - No Cached
  • The Pew survey also showed that the majority of cell phone users experiencing glitches are African Americans and Hispanics. “This might be tied to the fact that African-Americans and Hispanics are more likely than whites to rely on their cell phones as their primary or exclusive phones for calling and for Internet access,” a note in the survey said.
  • The survey revealed that 72% of mobile phone users have complained about dropped calls, with some of them having the problem more than once a week. Some 68%, on the other hand, reported spam messages and unwanted sales and marketing calls. When it comes to mobile web browsing, 77% of people surfing the Internet using their cellphones have been struggling with slow download speeds.
Michael Comins

Mobile Web vs. Apps: Five Reasons Web Wins | TSNN Trade Show News - 0 views

www.tsnn.com/...-vs-apps-five-reasons-web-wins

mobile web mobile marketing tips apps

shared by Michael Comins on 08 Aug 12 - No Cached
Michael Comins

Avoiding Mobile Marketing Mistakes - Lesson 1 - Forbes - 0 views

www.forbes.com/...arketing-mistakes-bad-qr-codes

mobile web mobile marketing qr codes tips

shared by Michael Comins on 08 Aug 12 - No Cached
  • Provide a meaningful call to action.
  • Make the interaction worthwhile.
Michael Comins

» Explaining the iOS and Android mobile browser usage disparity Cloud Four Blog - 0 views

blog.cloudfour.com/s-and-android-mobile-disparity

mobile web mobile marketing data browsers android iOS

shared by Michael Comins on 03 Aug 12 - No Cached
  • iOS and Android are neck and neck when you look at web usage on cellular networks. So the question becomes not why do Android users not browse the web as much as iOS users do, but why don’t they browse the web on Wi-Fi connections?
Michael Comins

42% of US mobile users have clicked an ad on the mobile web | Econsultancy - 0 views

econsultancy.com/...licked-an-ad-on-the-mobile-web

mobile web mobile marketing qr codes data tablets

shared by Michael Comins on 03 Aug 12 - No Cached
  • It found that Android devices lead the way in overall popularity at 51% followed by iPhones at 38%. 
  • The numbers for Android devices are skewed even higher for the young age group at 58%, showing that marketers must ensure that their sites are equally optimised for apps and web browsers via Android devices as they are for iOS devices.
  • 88% of consumers who shop using mobile apps on Android tablets report the highest levels of satisfaction compared to 71% of iPad users. Similarly satisfaction among Android smartphone users is 69% versus 66% on iPhone
  • ...1 more annotation...
  • iPad users reported the highest satisfaction levels at 75%, followed by Amazon Kindle at 73%, iPhone at 66%, Android tablet at 66% and Android smartphone at 60%.
  • Michael Comins on 03 Aug 12
     
    42% of US mobile users have clicked an ad on the mobile web
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