Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return.
How to Create Your Own Social Media Playbook - 0 views
The Digital Frontier: Exploring Social Media Opportunities - 0 views
Qrickit wants to pay consumers to scan QR codes - QR Code Press | QR Code Press - 0 views
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The company has designed a QR code system and scanning application that, when used with a smart phone, will let consumers accumulate points for each scan.
The Shocking Truth About QR Code Use « iMediaConnection Blog - 0 views
Study shows that consumers are eager for mobile coupons, but few receive them - QR Code... - 0 views
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These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement.
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55% of mobile consumers in the U.S. are interested in receiving mobile coupons, especially through interaction with NFC technology. The report notes, however, that only 10% of consumers have ever received a coupon.
Improving QR code scans | Labels and Labeling - 0 views
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1. Provide instructions near the QR Code
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2. Give people an incentive
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4. Shorten the destination URL
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Mobile marketing 'becoming ever more popular' | #Marketing News | Ashdown Group - 0 views
Johnny Rockets' QR Code Marketing Campaign | Business 2 Community - 0 views
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When customers scan the QR code, according to Mobile Commerce Daily, they’ll be taken to a Johnny Rockets’ mobile-friendly landing page where they’ll be asked to provide their name, address, city, state, zip code, and the location of the Johnny Rockets they go to the most.
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They’ve placed the QR codes on table tents in their restaurants, which gives consumers ample time to scan them with their phones.
Pegasus Strategies Wireless Overview 2012 - 0 views
Mobile Web Traffic Spikes 35% In One Year - 0 views
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mobile web traffic has risen as much as 35% since July 2011.
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mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.
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PCs still holding on to 89.45% of all traffic
Mobile outstripping big screen for on-the-go web users | News | Rapid TV News - 0 views
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The survey results from the independent mobile ad network found that mobile has surpassed TV in terms of time spent,with mobile web users spending more than a quarter (27%) of their media time on mobile as compared with 22% of their media time on TV and 32% online.
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Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users and two thirds (66%) of mobile users say that they are just as comfortable with mobile advertising as they are with TV or online advertising.
Competitrack report shows QR codes' rise to stardom in 2011 | QR Code Press - 0 views
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The report found that of all the 2D barcodes currently available, QR codes is the most popular, accounting for 87% of all marketing campaigns investigated by the firm. Microsoft tags were second, accounting for only 10% of campaigns.
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The report also found that 40% of the codes used by companies directed consumers either to the company’s homepage or a commerce-oriented website.
Aurasma unveil augmented reality mobile software | The Drum - 0 views
Cracking the QR code - Produce Retailer - 0 views
Augmented Reality Already Is the Next Big Thing | Blogs | ITBusinessEdge.com - 0 views
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AR focuses on superimposing information on a still or moving image. The possibilities are virtually limitless.
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