Where phones cannot scan
11 dubious uses of QR codes | Econsultancy - 0 views
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In-flight magazines
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On the side of buses
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USA TODAY newspapers feature AT&T QR codes | QR Code Press - 0 views
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Readers of USA TODAY can now use their devices in combination with a QR code scanning app – such as the free AT&T Code Scanner – to be redirected to additional interactive multimedia content.
10 Creative Ways to Use QR Codes for Marketing - 0 views
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20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.
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1. Reinventing the Shopping Experience
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2. Enhancing the User Experience
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86% of marketers plan to use QR Codes - Mobile Marketing - BizReport - 0 views
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Despite many consumers not knowing what to do when coming across a QR Code a whopping 86% of marketers said they plan to use QR Codes sometime in the future.
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newspapers and magazines are where most QR Codes are being found and scanned (35%) followed by on packages (18%) and on websites (13%). Surprisingly few were scanned from billboards (11%) or a piece of direct mail (11%).
Study shows that 50% of U.S. smart phone owners have scanned QR codes | QR Code Press - 0 views
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The majority of these people scanned a code to receive some kind of discount on a product or service. The study found that 18% of consumers scanned codes to purchase products
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Those that did not scan a QR code noted that they were unaware of what the codes were or how to use them.
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With many consumers still unfamiliar with the codes, marketing campaigns using them may not be as successful as they could be. Companies interested in using the codes for their campaigns may need to take steps to ensure that consumers know how to scan the codes.
You can't get away with a bad mobile experience anymore - O'Reilly Radar - 0 views
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We talk about "the web" and "the mobile web" as if the two are different, but they aren't.
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The most common mistake I see is when site owners aggressively optimize their sites for very specific platforms.
Microsoft Releases New All-In-One Tag, QR And NFC Reader @PSFK - 0 views
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Microsoft recently launched their updated, all-in-one, QR Code and Tag reader, that also has the ability to interact with NFC (Near Field Communication) technology.
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The new Microsoft Tag app can not only scan QR codes and Tags but it also can read Near Field Communication triggers too.
Ten steps for a successful QR code campaign - The Globe and Mail - 0 views
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1. Give consumers a compelling reason to scan it.
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2. Make sure you have a mobile friendly website.
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3. The code must be readable with a variety of phones.
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Ten steps for a successful QR code campaign
Mobile Commerce - Microsoft opens its 2-D bar code system to rival QR codes - Internet ... - 0 views
5 Practical Ways to Incorporate QR Codes into Your Marketing Plan | Advertising and Mar... - 0 views
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Start with your business card.
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Be creative.
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Offer an incentive.
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How Starbucks Blends Marketing And Tech - Mobility - Mobile business - Informationweek - 0 views
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In July Wheeler's team came up with an idea to do an augmented reality app for the holiday season. By pointing an iPhone or Android smartphone camera at one of the company's red holiday cups, a character on the phone would appear to ski, run, or move in some way on the cup, bridging the digital and physical worlds.
4 Ways Your Phone Could Change How You Travel in 2012 - 0 views
See the world like a cyborg - The National - 0 views
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Pointing the camera of a smartphone or iPad at the Dubai World Championship's advertisement about Rory McIlroy caused the ad to come to life on the device with a video about Dubai, overlaid on images of real life captured through the device's camera. Users of touchscreen devices could touch a link to apply for free tickets for the championship.
Welcome to a virtual reality | printweek.com | Latest Print Industry News, Jobs, Featur... - 0 views
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even as quick response (QR) codes start to gain traction, they are under threat from the next generation of technologies that offer new and unique forms of interaction between print and digital media, such as near-field communication (NFC) augmented reality (AR), digital watermarking and even iQR Codes.
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Near-field communication
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Augmented reality
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SHAPE Magazine Breaks Record for Mobile Sweepstakes Entries Using a 2D Barcod... - 0 views
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SHAPE, the leading active lifestyle magazine for women, reached record breaking numbers in mobile sweepstakes entries using a 2D Barcode, such as a Microsoft Tag or QR Code, with its November issue Microsoft Tag campaign. Commemorating the brand's 30th birthday, SHAPE created with Nellymoser (http://www.nellymoser.com), a mobile marketing company, an interactive sweepstakes offering readers the opportunity to win close to 1000 products throughout the issue.
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This celebratory campaign allowed readers to scan-to-win everything from an exercise bike to their favorite mascara, as well as other SHAPE picks featured on the pages of the magazine.
New York's Commuters Can Shop Toys R Us Via QR Code - MarketingVOX - 0 views
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New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web porta
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