A Word of Mouth recommendation is the primary factor behind 20 to 50 percent of all purchasing decisions.
Contents contributed and discussions participated by Leah Mosher
Museum 2.0: Groundswell Book Club Part 5: Embracing - 3 views
10 Crowdsourcing Success Stories - 0 views
What Is Crowdsourcing? - 5 views
Seven Tools for Your 2012 Marketing and Communication Plans - 0 views
-
Not for an assignment, but this article offers some interesting predictions for 2010 and things to consider for social media marketing
Social Recommendations - Brand Advocacy - 0 views
-
-
Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a Word of Mouth recommendation from a trusted source.”
-
I found the stats for "the power of brand advocates" useful for q3
How Marketers Can Court Brand Advocates - 0 views
Three approaches to increase brand advocacy - 1 views
Social gaming: A marketing phenomenon, and a hoot to boot - 2 views
Blog Marketing Advantages - 0 views
Top 5 Concerns About Small Business Blogging - 0 views
Ads 101 - 0 views
-
Talks about why companies should advertise on blogs, the growth of online advertising, keyword vs contextual advertising, etc.
Conversations - 1 views
-
"conversation paradigm" sm9 communication
Social media and the enduring challenges of business communications - 0 views
-
This helped me with the conversation question
Measuring PR: How to measure the effectiveness of media relations efforts - 1 views
Social Media Metrics: Listening, Understanding and Predicting the Impacts of Social Med... - 0 views
Leah Mosher
I'm a college student majoring in Communication with a concentration in PR. I love music from the 60s and 70s, travel, and reading good books.