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Contents contributed and discussions participated by Leah Mosher

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Seven Tools for Your 2012 Marketing and Communication Plans - 0 views

www.spinsucks.com/...keting-and-communication-plans marketing social media
shared by Leah Mosher on 09 Nov 11 - No Cached
  • Leah Mosher on 09 Nov 11
     
    Not for an assignment, but this article offers some interesting predictions for 2010 and things to consider for social media marketing
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Social Recommendations - Brand Advocacy - 0 views

www.zuberance.com/...resourcesStats.php brand advocate marketing m10 energizing
shared by Leah Mosher on 07 Nov 11 - No Cached
  • A Word of Mouth recommendation is the primary factor behind 20 to 50 percent of all purchasing decisions.
  • Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a Word of Mouth recommendation from a trusted source.”
  • Leah Mosher on 07 Nov 11
     
    I found the stats for "the power of brand advocates" useful for q3
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Ads 101 - 0 views

www.adgenta.com/...ads101.shtml search engine marketing m9 social media marketing ads
shared by Leah Mosher on 30 Oct 11 - Cached
  • Leah Mosher on 30 Oct 11
     
    Talks about why companies should advertise on blogs, the growth of online advertising, keyword vs contextual advertising, etc.
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Conversations - 1 views

www.mfauscette.com/...conversations.html
shared by Leah Mosher on 27 Oct 11 - No Cached
  • Leah Mosher on 27 Oct 11
     
    "conversation paradigm" sm9 communication
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Social media and the enduring challenges of business communications - 0 views

cindyratzlaff.com/...ges-of-business-communications social media conversation m9
shared by Leah Mosher on 27 Oct 11 - No Cached
  • Leah Mosher on 27 Oct 11
     
    This helped me with the conversation question
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