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Contents contributed and discussions participated by Gregory Wood

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SASsoftware's Channel - YouTube - 0 views

www.youtube.com/...SASsoftware metrics analytics dashboard SAS monitoring
shared by Gregory Wood on 06 Nov 11 - No Cached
  • Gregory Wood on 06 Nov 11
     
    Great video illustrating a paid monitoring service.
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Accenture-Executive-Summary-Social-Media-Handbook.pdf (application/pdf Object) - 0 views

www.accenture.com/...mary-Social-Media-Handbook.pdf social media management strategy business marketing
shared by Gregory Wood on 02 Nov 11 - No Cached
  • Gregory Wood on 02 Nov 11
     
    Executive Summary of a book on the management of social media for business organizations.
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Ad Companies Face a Widening Talent Gap - NYTimes.com - 0 views

www.nytimes.com/...ace-a-widening-talent-gap.html nytimes jobs career advertising digital
shared by Gregory Wood on 01 Nov 11 - No Cached
  • A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills.
  • The talent pool, advertising technology company executives say, is not a deep one. And those who have the skills are in high demand, often fetching annual salaries that can reach $100,000.
  • New hires are needed for a variety of tasks, including writing code, creating digital advertisements, Web site development and statistical analysis.
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Oops. PR Exec Calls Blogger a 'F*cking Bitch' in an Email | Adweek - 2 views

www.adweek.com/...gger-fcking-bitch-email-135559 Blogger PR fail pitch
shared by Gregory Wood on 10 Oct 11 - No Cached
  • Gregory Wood on 10 Oct 11
     
    The follow up comments to this story are perhaps more educational than the story itself. Interesting insight to people on both sides of the process.
  • Gregory Wood on 10 Oct 11
     
    Oops, I meant to post this to another group. Michael Hogan found this story and I learned about it from his post on the grou.ps site. While we don't really cover too much Social Media PR in this course, some of you might find it interesting...and funny.
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Why Recruiters Prefer Facebook for Recruiting Young Professionals - 0 views

mashable.com/...recruiters-prefer-facebook personal branding jobsearch recruiting networking
shared by Gregory Wood on 10 Oct 11 - No Cached
  • While employers continue to use professional networking site LinkedIn for recruiting, especially when hand-picking for executive positions, they prefer interacting with students and graduates via Facebook rather than LinkedIn, according to a study by online recruiting research lab Potentialpark.
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Marketing_Syllabus.pdf (application/pdf Object) - 0 views

media.eloqua.com/...Marketing_Syllabus.pdf Marketing_Syllabus.pdf syllabus socialmedia social media class
shared by Gregory Wood on 10 Oct 11 - No Cached
  • Gregory Wood on 10 Oct 11
     
    This is interesting. It is a group of readings and videos organized as a "class" for people to work through various topics in social media marketing. Looks like I better brush up my Adobe skills so I can turn the learning modules into something like this.
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http://www.socialmediamodels.net - 2 views

www.socialmediamodels.net socialmedia Models strategy
shared by Gregory Wood on 08 Oct 11 - No Cached
  • Gregory Wood on 08 Oct 11
     
    This site is a gold mine of models and frameworks for understanding social media marketing. Many of these will make for great SM Management tools.
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Which Social Media Channels Should Your Business Use? | Philly Marketing Labs - 2 views

www.phillymarketinglabs.com/...nnels-should-your-business-use social media marketing strategy
shared by Gregory Wood on 17 Sep 11 - No Cached
  • Gregory Wood on 17 Sep 11
     
    How to match your target markets, resources and social media channels for increased communications effectiveness
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What is a blog? - 1 views

blogbasics.com/...what-is-a-blog blog blogging howto introduction primer talking reference M2
shared by Gregory Wood on 04 Sep 11 - No Cached
Mao Morimitsu liked it
  • For our purposes we’ll say that a blog is your own website that you are going to update on an ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably.
  • Gregory Wood on 04 Sep 11
     
    Quick overview of blogging - good starting point for understanding this popular social media tool.
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Social Media Manifesto by Brian Solis - 1 views

www.scribd.com/...Media-Manifesto-by-Brian-Solis social media manifesto communications paradigm M1
shared by Gregory Wood on 04 Sep 11 - No Cached
  • The evolution of social media is also forcing an incredible transformation in PR and corporate communications – its most dramatic to date; even more significant than the introduction of radio, television and motion pictures.
  • Monologue has given way to dialog
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Best Online Collaboration Tools 2011 Updated weekly - MindMeister Mind Map - 3 views

www.mindmeister.com/...robin-good-s-collaborative-map collaboration tools list
shared by Gregory Wood on 04 Sep 11 - No Cached
  • Gregory Wood on 04 Sep 11
     
    This presents itself as an exhaustive and up to date list of online collaboration tools. It is both visually simple and unusual at the same time.
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