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Contents contributed and discussions participated by Katie Costello

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Katie Costello

MediaPost Publications Talk To Me: Women Top Men As Social Media Communicators 09/23/2011 - 0 views

www.mediapost.com/publications

social media gender differences men women communication tool

shared by Katie Costello on 23 Sep 11 - No Cached
  • Katie Costello on 23 Sep 11
     
    There appears to be a new digital divide, but this one has nothing to do with socioeconomics. For reasons that are not altogether clear, women now dominate men in their use of social media as a communication tool, according to a new study from Harris Interactive conducted on behalf of mobile VOIP provider Rebtel.
Katie Costello

3 Ways to Improve Your Company's Social Media Architecture - 0 views

mashable.com/...al-media-architecture-business

social media marketing media MKT392 relationships conversation

shared by Katie Costello on 21 Sep 11 - No Cached
  • Katie Costello on 21 Sep 11
     
    More proof that companies have to ACTIVELY engage in their social media tools - not just let them sit there.
Katie Costello

USM Libraries >> Evaluating Web Resources - 0 views

library.usm.maine.edu/...webeval.php

social media marketing media trusted M4 MKT392 web research evaluation

shared by Katie Costello on 21 Sep 11 - Cached
  • Authority:
  • information reliable?
  • Is the author an expert in the field?
  • ...13 more annotations...
  • reputable organization or expert behind it?
  • Can the author be contacted for clarification?
  • useful, unique, accurate or is it derivative, repetitious, or doubtful?
  • Is the purpose of the resource clearly stated? Does it fulfill its purpose?
  • factual or opinion?
  • original information or simply links?
  • clear and obvious pointers to new content?
  • Format and Presentation:
  • How many links does it take to get to something useful?
  • quality of the graphical images
  • arrangement of links uncluttered?
  • easily browsable or searchable?
  • Check the header and footer information to determine the author and source.
  • Katie Costello on 21 Sep 11
     
    A thorough checklist of how to evaluate whether a website is credible or not
Katie Costello

Can Social Media Be Trusted? | Six Pixels of Separation - Marketing and Communications ... - 0 views

www.twistimage.com/...can-social-media-be-trusted

social media marketing media trusted M4 MKT392 conversation relationship tips

shared by Katie Costello on 21 Sep 11 - No Cached
  • Through the power of Social Media, we know that those who are open, transparent and can engage in some semblance of conversation can also build market share, conversations and - maybe - an online community to go with it.
  • the most trusted information was posted by people respondents knew.
  • blog posts were more likely to be trusted 'completely' than posts on Facebook, and trust dropped off sharply when it came to Twitter
  • ...3 more annotations...
  • Postings by brands or companies were trusted less, but levels were similar whether companies posted to Facebook or blogs.
  • It's not that the people creating Social Media content are not trustworthy. It's the channel that people don't trust (yet). The media channel is so new that people don't trust it (fully). They're skeptical
  • Now layer that fear over a brand new media with no regulation and with content that is - and can be - created by just about anybody.
  • Katie Costello on 21 Sep 11
     
    This gives insight and tips from on how to build trust with your audience from a marketer's point of view.
Katie Costello

How To Use Wikis For Business - - - Informationweek - 0 views

www.informationweek.com/...167600331

M3 MKT392 social media wikis how to business

shared by Katie Costello on 19 Sep 11 - No Cached
  • Wikis have found their greatest initial success in a few specific areas of the corporate landscape that require heavy doses of content management, such as project management and spec control.
  • a wiki needs to comprise a set of internal documents, an intraweb that can be maintained by its users from within a browser.
  • Katie Costello on 19 Sep 11
     
    I've highlighted the key points in this article since it is a bit longer.
Katie Costello

Google Launches Video Sharing for Business - Online Video News - 0 views

gigaom.com/...hes-video-sharing-for-business

M3 google launches video sharing

shared by Katie Costello on 19 Sep 11 - No Cached
  • paid users can upload videos of up to 300 MB, with no time-length restrictions, for a total of 3GB per account and unlimited video views.
  • Google thinks there’s an opportunity for easy video sharing — á la YouTube — between team members for applications such as ad hoc training, product demos, and team building. Except, unlike YouTube, not just anyone will be able see these videos — access will be restricted to specific employees.
  • Google is trying to think creatively about how people work together,
  • ...3 more annotations...
  • team members can tag, star and comment on them
  • it’s really about transforming collaboration,”
  • “It’s really cloud computing that’s enabled us to do enterprise video in a form that’s so affordable, and in a way that just works.”
  • Katie Costello on 19 Sep 11
     
    Example of how businesses can use video sharing within the organization.
Katie Costello

Podcastblaster » Blog Archive » How Businesses Use Podcasts - 0 views

www.podcastblaster.com/...how-businesses-use-podcasts

M3 MKT392 social media small business business Podcastblaster podcasts

shared by Katie Costello on 19 Sep 11 - No Cached
  • podcasts are a very important business tool
  • it opens a whole new way for companies to build their brand.
  • powerful marketing tool, in the sense that it is a very cost-efficient way of delivering very relevant, and very specific �information to your market.
  • ...2 more annotations...
  • through narrowcasts like podcasts, you reach the people who would benefit most from this information. Suddenly, passive listeners are loyal, raving fans.
  • Podcasts have also been used as a valuable internal communications tool. CEOS and other top management can create a weekly program where they can discuss key issues in the company or discuss important skills
  • Katie Costello on 19 Sep 11
     
    Discusses the ways in which businesses can use Podcasts.
Katie Costello

Flickr and Photo Sharing for Business? Intro, Video and Links | Web 2.0 Marketing For S... - 0 views

pegcorwin.com/...business-intro-video-and-links

M3 MKT392 social media small business business flickr photo sharing web marketing marketing

shared by Katie Costello on 19 Sep 11 - No Cached
  • Benefits of Photo Sharing for Business
  • human face to your enterprise
  • connect to, and interact with, current and potential customers
  • ...4 more annotations...
  • builds traffic
  • Provides links back to your website and blogs
  • content and visuals to integrate into your website, blogs and social networks.
  • Create maps for your website or blog
  • Katie Costello on 19 Sep 11
     
    Has a few good key reasons why businesses should use Photo Sharing as a social media tool.
Katie Costello

Now available with Google Apps: Google Reader - Google Small Business - 1 views

googlesmb.blogspot.com/...e-with-google-apps-google.html

M3 MKT392 social media googlereader RSS small business business Reader

shared by Katie Costello on 19 Sep 11 - No Cached
  • Whether you follow company press coverage on a set of news websites, track industry-related developments through trade journals, or follow what people are saying about your organization in the blogosphere, you can now do all of this in one place using Google Reader.
  • Instead of checking many sites repeatedly for updates, Google Reader brings your favorite web content to you!
  • Google Reader also makes it easy to share relevant articles with colleagues at your organization using Google Apps. Reader is integrated with your existing contacts list so address auto-complete works seamlessly.
  • Katie Costello on 19 Sep 11
     
    This has a few good tips for how businesses can use Google Reader.
Katie Costello

United Aggressively Responds to "United Breaks Guitars Part 2″ | BNET - 0 views

www.bnet.com/...1055

Business united BNET M3 DaveCarroll

shared by Katie Costello on 13 Sep 11 - No Cached
  • They are getting smarter.
  • . Dave Carroll released his long-awaited song #2, and it’s definitely a bigger production.
  • I decided to tweet it . . .
  • ...7 more annotations...
  • ess than an hour later, I had a direct message from United saying to check my email regarding the new video.
  • directly addressing the issue.
  • While his anecdotal experience is unfortunate, the fact is that 99.95 percent of our customers’ bags are delivered on-time and without incident, including instruments that belong to many Grammy award-winning musicians.
  • in our business, how we conduct ourselves is important, and we do understand that treating each other and our customers in a courteous and respectful manner is a vital part of running a good airline.
  • The webby use of “BFF” however, is really lame.
  • the personalized effort to repond to tweets with this was the key.
  • Good job, United
  • Katie Costello on 15 Sep 11
     
    Brett Snyder, writer for CBS Interactive Business Network, "BNET", sent out a tweet after musician Dave Carroll posted a second song about his issue with United Airlines and his broken guitar. The tweet included a link to the new song, saying he liked it better than the original. Less than an hour later, a spokesperson from United sent Snyder an email directly addressing the issue. Maybe the incident helped them learn their lesson...
Ryan Fennell

How companies should respond to negative comments - 4 views

critique negative response
started by Ryan Fennell on 13 Sep 11 no follow-up yet
  • Katie Costello
    #2 Katie Costello on 13 Sep 11
     
    Good article, this helped me better understand the question for M3/Q1 - thanks!
Katie Costello

Ten Ways to Use Web 2.0 to Change the World via Techsoup - 0 views

www.techsoup.org/...page5669.cfm

m2 web2.0 techsoup nonprofit

shared by Katie Costello on 11 Sep 11 - Cached
  • Katie Costello on 11 Sep 11
     
    Using Web 2.0 from a nonprofit perspective
Katie Costello

Can Web 2.0 Change the World? via msnbc.com - 1 views

www.msnbc.msn.com/...can-web-change-world

web2.0 m2 social media msnbc

shared by Katie Costello on 11 Sep 11 - No Cached
  • Katie Costello on 11 Sep 11
     
    Although written in 2006, this article still has some valid points on the changes that have been made from Web 2.0
Katie Costello

Twitter CEO Promises Big Advertising Growth - 0 views

www.adweek.com/...-big-advertising-growth-134691

twitter advertising socialmedia

shared by Katie Costello on 09 Sep 11 - No Cached
  • Katie Costello on 09 Sep 11
     
    How Twitter is changing their use of advertisements.
Katie Costello

"Get the Abridged Version" by Thomas D. Kehoe - 0 views

www.amazon.com/...ref=cm_cr_pr_perm

manifesto cluetrain M2 socialmedia amazon review

shared by Katie Costello on 09 Sep 11 - No Cached
  • Katie Costello on 09 Sep 11
     
    Amazon.com review of The Cluetrain Manifesto
Katie Costello

"Preaching to the Choir" by Ray Swartz - 1 views

www.amazon.com/...ref=cm_cr_pr_perm

manifesto cluetrain socialmedia M2

shared by Katie Costello on 09 Sep 11 - No Cached
  • Katie Costello on 09 Sep 11
     
    Amazon.com review for The Cluetrain Manifesto
Katie Costello

The Cluetrain Manifesto, Critiqued by John Cass - Conversation Marketing - 0 views

www.conversationmarketing.com/...uetrain-manifesto-critique.htm

cluetrain M2 critique

shared by Katie Costello on 09 Sep 11 - Cached
  • Katie Costello on 09 Sep 11
     
    This is more of a critique of a critique, related to the first article that I posted. Part of it is redundant, but it is short and the end provides a couple of extra insights.
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