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Contents contributed and discussions participated by Katie Costello

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Semantic Web Advantages - 1 views

www.brighthub.com/...82954.aspx semantic_web benefits M15 Q2
shared by Katie Costello on 10 Dec 11 - No Cached
  • Katie Costello on 10 Dec 11
     
    "Engineering analysis involves handling complicated data sets in countless formats. Semantic Web in particular confers the following advantages to engineering analysis. * The data would not be lost in the servers * There is no need for an expensive Product Date Management (PDM) system * The data could be tailored to return in a uniform manner across the companies * A variety of checklist analysis could be conducted simultaneously"
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2011 is the Year of Mobile (really!) » SitePoint - 0 views

www.sitepoint.com/1-is-the-year-of-mobile-really M14 Q1 mobile marketing Social media
shared by Katie Costello on 30 Nov 11 - No Cached
  • The reason why Mobile marketing hasn’t taken off in a significant way is because of one really simple reason: Mobile internet usage. Only a small percentage of users accessed the Internet on their cell phones. Most feature phones can access the Internet, but it’s slow and tedious.
  • smartphones can be had for less than $50, which is less than the price of some feature phones.
  • This is the year we’ll see an explosion in Mobile advertising and marketing—from apps to location-based services to the Mobile web.
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2010 IS The Year of Mobile | Mobile Marketing Watch - 0 views

www.mobilemarketingwatch.com/010-is-the-year-of-mobile-4824 M14 Q1 mobile marketing
shared by Katie Costello on 30 Nov 11 - No Cached
  • Every new year for the past 5 years people have said, “next year is the year of mobile for sure”. However the year would come and go and decided not to take mobile with it. I always thought the year of mobile meant an explosion in mobile services, applications and products. S
  • but mobile still didn’t have that massive consumer adoption that everyone wanted to see to officially declare it the “year of mobile”. However my friends I think it is pretty safe to say 2010 is the official year.
  • 3G is here and in a big way. Heck Sprint has a 4G network. Because of the fast speeds a little company named Apple developed the iphone and just two weeks ago it was officially announced as the most popular device
  • Katie Costello on 30 Nov 11
     
    Why some thought that 2010 was the year of mobile marketing
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The year of mobile marketing is finally here. Now what? | Search Engine Marketing | Poi... - 0 views

www.pointit.com/eting-is-finally-here-now-what M14 Q1 mobile marketing
shared by Katie Costello on 30 Nov 11 - No Cached
  • Mobile is the biggest social network you have. If you send good content, people will pass it on and you get more opt ins.”
  • 1.9 Billion internet users. 5 Billion mobile users
  • Mind Blowing Stats:
  • ...2 more annotations...
  • According to Google, searches on smartphones have increased four times over the last year
  • There seems to be a raging debate between whether to develop a mobile enabled web site or build an app.
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What's Your Policy? - Creating a Privacy Policy - 3 views

www.htmlgoodies.com/...-Creating-a-Privacy-Policy.htm social media M13 Q1 privacy policy essentials
shared by Katie Costello on 28 Nov 11 - No Cached
  • You privacy policy is simply a list of what you will and will not do with information collected on your website
  • Policy Effective Dates
  • General Information
  • ...7 more annotations...
  • Contact Information
  • Dispute Resolution
  • Information Collection
  • Information Recipients
  • Information Retention
  • Opt-in and Opt-out
  • Cookies
  • Katie Costello on 28 Nov 11
     
    Some essential things that should be included in a privacy policy
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Antivirus Blog - BitDefender Security Blog - 1 views

www.bitdefender.com/blog social media Q3 M13 antivirus blog bitdefender security
shared by Katie Costello on 27 Nov 11 - No Cached
  • Katie Costello on 27 Nov 11
     
    A blog that provides "education, as well as products that keep our digital lives secure."
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Crowdsource Your Success - 0 views

www.slideshare.net/...crowdsource-your-success M12 crowdsourcing success example
shared by Katie Costello on 15 Nov 11 - No Cached
  • 4 Pillars of CrowdsourcingDiversity of Opinion/Knowledge/SkillIndependenceDecentralized. Global is better than localAggregation. Wiki’s, Marketplaces, etc.Crowdsourcing is NOT Rent-A-Coder, ScriptLance or GuruCrowdsourcing is One-To-Many.
  • 5 Principles of Crowdsourcing Success
  • Katie Costello on 15 Nov 11
     
    There are a couple of key points in the presentation transcript at the bottom.
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Case Studies in Crowdsourcing | Jonathan Westerfield - 0 views

www.jonathanwesterfield.com/...case-studies-in-crowdsourcing M12 social media crowdsourcing failure example kraft
shared by Katie Costello on 15 Nov 11 - No Cached
  • Katie Costello on 15 Nov 11
     
    " it doesn't tell the consumer anything about the product, it uses buzzwords that will not age well, and it plays on a borrowed term from a popular company."
  • Katie Costello on 15 Nov 11
     
    An example of how a company relied on crowdsourcing too heavily which led to a failure of a product
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Social Media and Customer Service | BBB Consumer News and Opinion Blog - 0 views

www.bbb.org/...ial-media-and-customer-service social media M11 marketing Implementation customer service Q3
shared by Katie Costello on 12 Nov 11 - No Cached
  • Katie Costello on 12 Nov 11
     
    Includes an example for M11 Q3
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Case Study #2: How Lenovo Implemented Customer Service Social Media Best Practices | Fo... - 0 views

blogs.forrester.com/...cial-media-best-practices.html social media M11 challenges customer service Lenovo Implementation marketing business
shared by Katie Costello on 10 Nov 11 - Cached
  • details on how Lenovo accomplished their social media goals!
  • they realized customers were talking about their products on 3rd party forums like notebookreview.com and thinkpads.com.
  • They felt left out of these important customer conversations. To remedy that, they took ownership and lead the customer social media interactions
  • ...9 more annotations...
  • used a peer-to-peer customer service community
  • aligned marketing, sales, service and many other departments to accelerate changes and improvements to the customer experience
  • 20% decrease in laptop service call volumes, an increase in customer service agent productivity, a shortened product problem-resolution cycle and an increase their Net Promoter Scores. The net-net is.. a reduction in customer service support costs and an increase in sales!
  • Lenovo knew that social media could help them learn, from the customer's point-of-view, the top issues with service, product features, functions, delays in shipments-- and all from a global perspective.
  • they determined all the stakeholders and invited them to participate in the customer service social media initiative
  • invited the Legal Department to participate from the very beginning.
  • provided the disclaimers for the liability of the information posted to the site. And communnity executives collaborated with public relations and corporate communications to align all the communication strategies.
  • interdepartmental collaboration
  • Customers felt respected and listened to. Their feedback was used by the company to make better products, which reduces calls to the contact center!
  • Katie Costello on 10 Nov 11
     
    A case study of how Lenovo used Social Media to help with their customer service practices. A good example for the M11 LinkedIn question.
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Five Challenges Social Media Will Bring to Business - David Armano - Harvard Business R... - 0 views

blogs.hbr.org/...ecent_survey_conducted_by.html social media challenges business M11 marketing
shared by Katie Costello on 10 Nov 11 - No Cached
  • So where does it live? Is it a department? Do organizations hire a "Chief Social Officer" much like they would a Chief Technology Officer?
  • companies are going to have to upgrade their HR protocols, as well as legal. And it's likely to be a never-ending process as new technologies continually hit the scene.
  • Organizations will not only need to update guidelines but actually train their people who may be leveraging social technologies for work. Customer service in particular comes to mind.
  • Katie Costello on 10 Nov 11
     
    Doesn't give a specific case study, but is a good starter point for the LinkedIn question this week for M11
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What Twitter Users Think About the Brands They Follow - eMarketer - 0 views

www.emarketer.com/Article.aspx Social media marketing brand advocate strategies
shared by Katie Costello on 08 Nov 11 - No Cached
  • the share following brands at 21% of the total
  • Overall, 50% said that after following a company’s tweets they were more likely to purchase from the firm, and among men the share was 55%. An even stronger majority said they would be more likely to recommend the brand to others, at least in the case of a few companies they followed.
  • If brands what them to do so, they will have to give their followers what they want. Aside from promotions and discounts, that means information—61% follow brands so they can be the “first to know” what’s hot—and exclusive content (36%), along with content they can share with others and pass along via retweets (28%).
  • Katie Costello on 08 Nov 11
     
    The benefits of a company using Twitter in order to create and increase brand advocates
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Create Brand Superfans - Matthew Rhoden - Harvard Business Review - 1 views

blogs.hbr.org/...create_brand_superfans.html brand advocate creating marketing social media strategies M10 Q1
shared by Katie Costello on 06 Nov 11 - No Cached
  • Katie Costello on 07 Nov 11
     
    M10 Q1
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Social gaming - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Social_gaming social gaming wikipedia M9 Q3
shared by Katie Costello on 31 Oct 11 - No Cached
  • Katie Costello on 31 Oct 11
     
    Basic definition of social gaming in case if anyone is unsure of how to explain it. A good start off point for M9 Q3.
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Picasa | The Best Social Media Tools | Real Simple - 0 views

www.realsimple.com/...page11.html M9 social media tools talking business Q2
shared by Katie Costello on 31 Oct 11 - No Cached
  • Katie Costello on 31 Oct 11
     
    Some ideas for platforms that businesses can use to talk to their audience
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How to Communicate in a Business World Through Social Media | Ginny Toll - 2 views

ginnytoll.com/rld-through-social-media-P5601 M9 benefits talking social media Q2 business
shared by Katie Costello on 31 Oct 11 - No Cached
  • Social Media For Person to Person Communication or Collaboration:
  • Social Media For Broadcast Communication
  • Katie Costello on 31 Oct 11
     
    This doesn't look like the most credible site but it provides some basics for how to communicate your message via social media - a good start for M9 Q2.
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Top 10 Benefits of Social Media for Ad Agency New Business « FUEL LINES Fueli... - 1 views

fuelingnewbusiness.com/...dia-for-ad-agency-new-business M9 Q1 advertising benefits
shared by Katie Costello on 31 Oct 11 - No Cached
  • The rich feedback from audiences is incredible, timely and affordable. The engagement with your prospective client audience will help you to hone your agency’s appeal and create the messaging the best resonates with them.
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Search engine marketing benefits - online marketing that works! - 1 views

www.viz.co.nz/search-engine-marketing-a.htm social media search engine marketing m9
shared by Michael Hogan on 31 Oct 11 - No Cached
  • 8 compelling reasons why you should include search engine marketing in your online marketing mix and the very real competitive advantage it can give your business.
  • the most popular method used to find websites
  • The only thing done online more often than using search engines is checking email
  • ...5 more annotations...
  • more than 320 million searches are made through search engines and directories each day
  • 5 – 6 times more online purchases made from traffic delivered by search engines compared to banner advertising.
  • cost for online marketing campaigns using search engines is significantly lower than that for banner advertising. Not only are search engines highly effective online marketing tools – they’re also cost efficient.
  • "search engines reach valuable, motivated, and ready customers. To capitalize on search as a marketing tool, marketers should shift acquisition email and ad dollars to search...
  • This gap between recognition of the benefits of search engine marketing and actually doing it is your opportunity. By exploiting it you can give your business a competitive advantage.
  • Katie Costello on 31 Oct 11
     
    The benefits of search engine marketing & advertising... helpful for M9 Q1
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