measuring the sentiment of that chatter.

we discussed how brands are using the data they collect when monitoring social conversations

Evaluate whether their overall messaging (transmitted through social and other media) is taking hold Over time, see how the brand’s campaigns are impacting buzz and sentiment (more positive, more chatter, etc.) Risk mitigation: Identify a crisis threat/situation and identify key influencers to help change the sentiment or address the issue Use information (comments and ideas) for product development and improvement (that’s next week’s Creativity Coffee topic!) Identify areas for improvement (quality control red flags) Identify key influencers to help promote the brand

10 Social Listening Metrics

generally determined by the number of responses to blog posts or online discussions

amount of discussion around certain topics

he real power comes from calculating simple metrics and comparing them across email campaigns to see what tone, timing and topics are most effective.

number of visitors

A great metric to track for an ecommerce site is how many people drop off without finishing their purchase

if you notice that there is a huge difference between visitors and customers with completed sales, you will realize that getting the people who come to your site to finish their purchase is more important.

Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program.

many free tools can help jump-start your collaboration efforts. Here's a look at 15 of the best--some old, some new, some basic and some robust.

suggested for midsize to large organizations with existing IT infrastructure.

Present.ly is secure and private

Social media is not just about conversations; it’s also about collaboration

look at some of the most well known collaboration tools on the market at the moment.

he Wiki platform is a great collaboarative tool, but as there are so many versions and uses it’s quite difficult to cover them all).

If you don’t see yourself as a personal brand, you are putting yourself in a precarious position from a career standpoint. Why? Because the market sees you as a commodity. And what happens with commodities? As they are not seen as unique, they tend to be acquired at the least possible cost. Simply put, you won’t get the pay, the opportunities or the respect you deserve if you don’t become a unique, personal brand.

People who try to fit in are endangered – they’ll be seen by their employers as not adding enough value, of being dispensable.

We can do this by focusing on what we do, what we value, deciding on what makes us different at work and demonstrating this daily.

What do most companies do wrong when they enter the social world?

It's that they don't really know their objectives.

It's time to stop doing social because it's cool. It's time to start doing it because it's effective.

a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.

Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels.

should analyze their customers' Social Technographics first and then create a social strategy based on this profile.

Intuit created new ways for people to engage with its flagship brands

campaign

contest created new opportunities to energize promoters, connect them with others like them to share their experiences and to amplify their voices across social networks

Company monitors Twitter and replies to the customer to offer additional support. Customer blogs about experience and how much they like (or dislike) product and/or company.

Glynne soaps

It doesn’t hurt that the product is really good, but what made them come to mind was all the times we’ve chatted on Twitter, and/or seeing their social media conversations unfurl on Facebook and other platforms. They’re friendly. They’re part of the story. They’re here.

But here’s where it helped: when I realized that I was almost out of soap, they were top of mind.

take some time to analyze each platform and their potential benefits and then develop and entrance plan for those that meet your needs.  Save yourself the grief that comes from Social Media Overload and take baby steps into those social channels that make the most sense.