Group items tagged big - MIS7200

How Small Businesses Use Big Data - 2 views

Interesting article! Big data is not only for Big companies. Could be helpful for people who want to start their own business. Inside there are also links to other interesting articles. http://ww...

started by Claudio Angelini on 13 Aug 13 no follow-up yet

Another free tool to analyze big data - 23 views

I just came across this article which lists a few free big data tools for small businesses. https://www.openforum.com/articles/big-data-coming-soon-to-a-small-business-near-you/ "Size Up" is actua...

technology

started by Daniel Carranza on 05 Aug 13 5 follow-ups, last by skabore on 07 Aug 13

Big Brands and Cutting Edge Social Strategies - 2 views

adage.com/...243390

shared by John-Paul Vachon on 01 Aug 13 - No Cached

John-Paul Vachon on 01 Aug 13

Big brands are exploring new platforms- check out the examples

<div class="cArrow"> </div><div class="cContentInner">Big brands are exploring new platforms- check out the examples</div>

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varadharajan ragunathan on 03 Aug 13

Good stuff - Isn't it a bigger challenge for impulse categories/FMCG to measure the RoI for social media spend than it is for more functional/"higher involvement" purchases like cars or for that matter "big skinny" ? Any thoughts, anyone ?

<div class="cArrow"> </div><div class="cContentInner">Good stuff - Isn't it a bigger challenge for impulse categories/FMCG to measure the RoI for social media spend than it is for more functional/"higher involvement" purchases like cars or for that matter "big skinny" ? Any thoughts, anyone ?</div>

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Cody Gordh on 03 Aug 13

I would agree that it is more difficult to track ROI on FMCG products social media campaigns but no more difficult than tracking the ROI of sales driven away from ecommerce. When there is a direct click through purchase, we are able to logically calculate an ROI but when you start trying to valuate how a campaign increases foot-traffic or brand equity, your ROI becomes more speculative.

<div class="cArrow"> </div><div class="cContentInner">I would agree that it is more difficult to track ROI on FMCG products social media campaigns but no more difficult than tracking the ROI of sales driven away from ecommerce. When there is a direct click through purchase, we are able to logically calculate an ROI but when you start trying to valuate how a campaign increases foot-traffic or brand equity, your ROI becomes more speculative.</div>

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Clare Gillan on 04 Aug 13

Hey, this was a great article. I captured some examples for future social media discussions. Did you notice the AMEX program featured?

<div class="cArrow"> </div><div class="cContentInner">Hey, this was a great article. I captured some examples for future social media discussions. Did you notice the AMEX program featured?</div>

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Regarding big data...A YouTube videos filter tool: http://devour.com/about/ - 3 views

The big data management is a big issue, but for users as well, sometimes it is hard to get enough GOOD data. That said, here is a data management system dedicated to online videos from YouTube, tha...

http:__devour.com_about_ online videos

started by raimundo_echev on 07 Aug 13 no follow-up yet

Regarding big data...A YouTube videos filter tool: www.devour.com - 0 views

The big data management is a big issue, but for users as well, sometimes it is hard to get enough GOOD data. That said, here is a data management system dedicated to online videos from YouTube, tha...

media videos

started by raimundo_echev on 12 Aug 13 no follow-up yet

Big Data for tomorrow - 0 views

www.youtube.com/watch

#big data #technology

shared by Deep Shah on 12 Aug 13 - No Cached

Deep Shah on 12 Aug 13

A Tedx video on amazing ideas on how big data can be used in the future. Good application of the concept learnt in class.

<div class="cArrow"> </div><div class="cContentInner">A Tedx video on amazing ideas on how big data can be used in the future. Good application of the concept learnt in class.</div>

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Big Data used by Financial Institutions - 0 views

http://blogs.wsj.com/cio/2013/02/06/banks-using-big-data-to-discover-new-silk-roads/ I happened to know a person working for Citibank in India in the Statistics department. He told me that they ha...

started by Bharat Khetan on 05 Aug 13 no follow-up yet

Big Data implications outside the business realm - 0 views

www.cbsnews.com/...ary-tactics-fight-street-crime

shared by David Binney on 05 Aug 13 - No Cached

David Binney on 05 Aug 13

Hi all, I posted this because I thought it would be interesting to see where big data is being used outside of the corporate realm. This is a story from 60 minutes about how officers are using new tactics to catch gang members. If you look at page three in the article you will see how the enforcement agency is adapting to collecting and analyzing data to fight crime. Quote from the article "Parker had his students with their computer smarts develop software for intelligence collection. With it, the troopers are building a database of gang members." "And use the information to make maps of the gangs' social networks - who they know and who they associate with." "They took a look at everything from STD rates in neighborhoods where you have gang activity. Litter, graffiti, school attendance, all of these things"

<div class="cArrow"> </div><div class="cContentInner">Hi all, I posted this because I thought it would be interesting to see where big data is being used outside of the corporate realm. This is a story from 60 minutes about how officers are using new tactics to catch gang members. If you look at page three in the article you will see how the enforcement agency is adapting to collecting and analyzing data to fight crime. Quote from the article "Parker had his students with their computer smarts develop software for intelligence collection. With it, the troopers are building a database of gang members." "And use the information to make maps of the gangs' social networks - who they know and who they associate with." "They took a look at everything from STD rates in neighborhoods where you have gang activity. Litter, graffiti, school attendance, all of these things"</div>

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Big Data Shaping the Future of Travel - 0 views

http://www.bigdata.amadeus.com/#/ Im personally interested in tourism industry. I was searching for how big data impacts hotel industry and found this web sponsored by Amadeus, a global travel dis...

started by samika vanasin on 06 Aug 13 no follow-up yet

Follow up on Big Skinny - 10 views

Great follow-up. Thanks Utsav. Interesting to read the story behind the giant wallet!

started by utsav572 on 03 Aug 13 1 follow-up, last by Clare Gillan on 04 Aug 13

Big data - GAPMINDER , free amazing data analysis tool - 0 views

Data for decision taking is sometimes difficult to get if we have small companies or startups. Here a free source of statistics and information of social, economic and environmental development wor...

data entrepreneurs

started by Jorge Gutierrez on 05 Aug 13 no follow-up yet

3D Platform implementation at Morgan Stanley - 1 views

This is an article from last year, during the months of big crisis of the 3D technology implementation of a new platform that was supposed to integrate the best of Morgan Stanley technology with th...

http:__www.investmentnews.com_article_20120601_BLOG01_120609993 technology

started by roberta fernandes on 06 Aug 13 no follow-up yet