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David McGavock

How to Curate with Scoop.it and Buffer in 2 Hours a Week - exploreB2B - 1 views

  • Listen before you speak. Collect trends, news, competition information, business intelligence, the voice of the consumer.
  • Make some conclusions about what topics your target audiences want to hear about,
  • Your objective is to listen, find some content of interest, give your opinion or summarise the key items, to share to your target audiences (Peers, press, clients, MEPs, prospects, evangelists), then you need to use Scoop.it.
    • David McGavock
       
      This summarizes what I'm trying to accomplish.
  • ...4 more annotations...
  • The rest of your available time will be used to monitor results, see who re-scooped or shared one of your items, connect to people on a nearly daily basis.
  • Buffer and Scoop.it can be linked. Which means that you can use Scoop.it as the listening hub and Buffer as a dispatching tool (Publication on Facebook, Twitter, LinkedIn, LinkedIn Groups).
  • The web allows people to decide when, where and how they want to discuss topics, brands, concerns, shopping items and policies.
  • f you want to start a conversation with your target audiences, you need to think about the  key messages (1 to 3 maximum), an editorial strategy, publishing platforms and sharing platforms.
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    "Curation using Scoop.it + Buffer can help non marketers jump on the social media train. Scoop.it is a listening AND a publishing tool. Buffer schedules."
Charles van der Haegen

Manuel Castells on Vimeo communication Power. Protecting the Commons of Communication S... - 0 views

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    This is a fundamental lecture. Everyone interested in the future of the World should see this: Basic points (litterally transcribed from manuel Castells' conclusions * communication is the field of Power Making *Communication space has been transformed both by technology and by the restruction of Business and of the Madia *Because of that one of the things that has happened is that the space in the networked society, the space of communication, is more pervasive than ever in History: We all live in a hypertext of Communication * In that space, one of the things that has happenend is to increase the possibilities of the intervention, in autonomous terms, by people, by social actors, by grassroots movements, by social movements and by insurgent politics *It doesn't mean that there is freedom, it means that there are greater chances, greater possibilities *At the same time, because of that, business powers and political powers have understood the need to control also the horizontal networks of communication * Also to play the politics of the internet now has become too important and therefore we have all the attempts to senson the internet * We have all the attempts to use Internet users as potential hiders and cheaters *We have the debate of Internet neutrality because the owners of internet infrastructure are trying to appropriate the infrastructure for the servive of their clients and customers SO WE HAVE A MAJOR? MAJOR POLITICAL BATTLE? AND BUSINESS BATTLE FOR THE CONTROL OF INTERNET And so the most important practical conclusion of my analysis is that the autonomous construction of meaning can only proceed by preserving the commons of communication networks made possible by Internet, a free creation of freedom lovers This will not be an easy task, becuase the power holders in the network society must, to be in Power, must enclose free communication in commercial and public networks in order to close the public mind by programming the connection between communica
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    I believe this video to be fundamental, and so close to our themes: Learning, mind Amplifying, collaboration... Let's all together protect the commons of our Communication Space!
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