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Charles van der Haegen

Bruce Cahan Helping Consumers Buy Products that Reflect their Values; How Google's Mobi... - 1 views

www.youtube.com/watch

Bruce Cahan internet searching consumer decisions advertising

shared by Charles van der Haegen on 19 Sep 11 - Cached
  • Charles van der Haegen on 19 Sep 11
     
    "ABSTRACT Internet searching and advertising increasingly plays a role in consumer decisions and purchases, yet pertinent information for making value-judgments is currently awkward to ferret out and certainly not universally accessible or useful. There is rarely a feedback loop aligning vendor or manufacturer's environmental, social or governance policies with a shopper's values, so shoppers, over time, rarely cause industries to change their behavior. There needs to be a way for shoppers to aim their purchasing power at achieving social values of highest regional priority. There needs to be a way to accumulate and redeem "social values rewards". What's missing is timely and impactful analysis of a candidate purchases' impact on the Shopper's family, region and planet (expressed according to their values), so that the purchaser can more easily make informed purchasing decisions. With some modifications to Google ads and Google product search, Google could solidify the feedback loop and help consumers, by their actions, build a greener and better world. Speaker: Bruce Cahan Bruce B. Cahan, President Urban Logic, Inc. (a nonprofit organization) Email: bcahan@urbanlogic.org Bruce Cahan is an Ashoka Fellow, a social entrepreneur, a non-residential fellow of Stanford Law School's Center for Internet and Society, a lawyer, and a banker."
  • Bryan Alexander on 20 Sep 11
     
    Interesting-looking talk, but long. Is there a text version?
David McGavock

A New Culture of Learning | Social Media Classroom - 3 views

socialmediaclassroom.com/...a-new-culture-learning

culture learning mistakes WIERD JSB mindamp learning culture

shared by David McGavock on 21 May 11 - No Cached
  • A New Culture of Learning
  • what strikes me is the second part of the title Cultivating the Imagination for a World of Constant Change.
  • I love seeing a child's imagination being captivated
  • ...32 more annotations...
  • I am challenged by many who see social-media as the next project rather than a shift in the paradigm of existence.
  • I believe that dissatisfaction with the factory model of school, along with the growing number, ubiquity, and accessiblity, of tools (for connection, collaboration and creation) will tip the balance toward new models and cultures of learning.
  • I love to see teachers and student figuring out how to use technology together; asking questions, trying stuff, "messing around" as Brown would say.
  • The Social Life of Information by John Seely Brown and Paul Duguid
  • Can I just say that it is amazingly prescient and still relevant even a decade later? I'm interested in comparing it to his more recent book in discussion here.
  • Howard reponds with an idea on assignments (and the power of assignments). I found the questions (or in other courses the assignements) to really good at directing my brain. 1.Read the question 2. go to sleep 3. stare at the ceiling for hours 4. brush teeth 5. eurekaThese methods are also used in action learning and action research
  • I'm reading the book "the myth of management" (which is not related to learning), and I found out that finding "faults" is actually a dirty consultant trick, as it expands the window through which you can sell your solution. I hacked that idea and replaced solution with learning.
  •  The role of the instructor in balancing freedom and structure -- setting enough structure so that the unlimited freedom doesn't become vertiginous and overwhelming -- resonates with my experiences with Rheingold U. so far. Assignments seem to help, but they can't be too onerous.
  •  Very nice article comparing Thomas/JSB ideas to John Dewey's:
  •  http://charlestkerchner.com/wp-content/uploads/2011/04/DeweyThomas.pdf
  • Ernst - I am particularly interested in Action Research of the "plan, act, observe,reflect" variety where we never really arrive at conclusions but start again in a new cycle of teaching and learning.
  • that idea of teaching people to fail is very important - I notice that this is acceptable very often in business especially in the contexts of 'start-ups' but unacceptable in most schools. Here in Europe, the work of the Finnish educationalist Pasi Sahlberg gets a lot of attention - one of his motifs is learning to be wrong.
  • Knowing who to listen to in the 'noise' of all the information overload is important - I'm looking forward to our continuing review of how we all re-imagine that new culture of learning.
  • Can You, and if yes, How,  Change a system from within? This is one of the key issues of our time. Learning, PLN, Community support structures, activism, Social media, cooperation.. are all part of that... so it is realIy at the heart of our SMC Alumni topics. 
  • I would suggest, we should be dialoguing in depth about the question, and how to formulate it, before jumping to solutions...
  • The work of social and developmental psychologist, Carol Dweck can inform our discussion about failure,
  • Her book, Mindset, posits that some students have growth mindsets and some have fixed mindsets.
  • Ernst, I adore your description of problem-solving (especially the enumerated part). Downtime is essential for processing information and I agree, even subtle shifts within group dynamics can cause huge internal vistas to open up.
  • The idea of structuring for failure in itself is a whole new take on creative thinking.
  • Schools reward success.  That's our measurement system, our "leaderboard".  Some winners at school go on to run schools. Schools punish failure deeply, systematically.  Remember dunce caps? So taking failure as a good thing is, at the very least, weird and defamiliarizing!
  • Chapter Two of Thomas and Seely-Brown's book  is so short - just five pages - They conclude with the idea ....the point is to embrace what we don't know, come up with better questions about it, and continue asking those questions in order to learn more and more, both incrementally and exponentially. I wonder do the authors want us to reflect repeatedly on the contents of the chapter given its brevity.
  • is it certain type of people who fail, who are subsequently allowed to start again?
  • book's first chapter
  • Two key elements: network ("a massive information network that provides almost unlimited access and resources", sounds like mobile + Web) and environments ("bounded and structural") (19).
  • what do you make of the examples they present?  What do they suggest about the theory they exemplify?
  • ohn Seely Brown is particularly interested in the idea of tinkering. He suggests one of the best 'tinkering' models is the architectural studio -- the place where students work together trying to solve each others' problems, and a mentor or master can also take part in open criticism. Find out why this is a model for us all.  http://www.abc.net.au/rn/bydesign/stories/2011/3147776.htm
  • The first chapter is a pretty rosy, and might I say westernized, view of the power of Internet access + play in learning.* It manages to enlighten and engage using a few choice narratives (I imagine we will get to the power of those at some point in the book, too) and sets us up for the rationale to come.
  • * I'm looking for some reaction with regards to that comment
  • based on WEIRD (Western Educated Industrialized Rich Democratic) concepts. (An aside, here's a truly wonderful post unpacking of the idea of WEIRD in social science research.)
  • I can only talk for myself but there are contradictions between what I think is best to do with the students I teach and what I actually do. This "living contradiction" is something I consider in my own studies - I noticed a Tweet last night from Howard: Online and blended learning is NOT about automating delivery of knowledge, but about encouraging peer learning, inquiry, discourse.
  • The sentence I liked most from Chapter One reads "One of the metaphors we adopt to describe this process is cultivation. A farmer for example takes the nearly unlimited resources of sunlight, wind, water, earth, and biology and consolidates them into the bounded and structured environment of garden or farm. We see a new culture of learning as a similar kind of process - but cultivating minds instead of plants"
  • Everyone - you may have seen the piece below - if not please take 12 minutes to view it - it fits nicely with our current discussion
  • David McGavock on 21 May 11
     
    This is the first capture of the conversation from the thread "A New Culture of Learning". We'll see how this goes
  • Howard Rheingold on 21 May 11
     
    I read the book almost cover to cover. It led me to think more about pushing what I've been doing closer to pure p2p. One of the co-learners in the latest Mindamp told me about "paragogy." That one is worth bookmarking.
David McGavock

Are Babies Born Good? | Science | Smithsonian - 0 views

www.smithsonianmag.com/...are-babies-born-good-165443013

babies moral compass debate neuroscience Cooperation Smithsonian

shared by David McGavock on 06 May 14 - No Cached
  • The study of babies and young toddlers is a perplexing business. Even the most perceptive observers can be tempted to see what isn’t there.
  • “When our infant was only four months old I thought that he tried to imitate sounds; but I may have deceived myself,” Charles Darwin wrote in “A Biographical Sketch of an Infant,” his classic study of his own son.
  • Even well-behaved babies are notoriously tough to read: Their most meditative expressions are often the sign of an impending bowel movement.
  • ...40 more annotations...
  • “People who’ve spent their whole careers studying perception are now turning toward social life, because that’s where the bio-behavioral rubber meets the evolutionary road,” Konner says. “Natural selection has operated as much or more on social behavior as on more basic things like perception. In our evolution, survival and reproduction depended more and more on social competence as you went from basic mammals to primates to human ancestors to humans.”
  • The lab’s initial study along these lines, published in 2007 in the journal Nature, startled the scientific world by showing that in a series of simple morality plays, 6- and 10-month-olds overwhelmingly preferred “good guys” to “bad guys.” “This capacity may serve as the foundation for moral thought and action,” the authors wrote. It “may form an essential basis for...more abstract concepts of right and wrong.”
  • spate of related studies hinting that, far from being born a “perfect idiot,” as Jean-Jacques Rousseau argued, or a selfish brute, as Thomas Hobbes feared, a child arrives in the world provisioned with rich, broadly pro-social tendencies and seems predisposed to care about other people.
  • No seasoned parent can believe that nurture doesn’t make a difference, or that nature trumps all. The question is where the balance lies.
    • David McGavock
      David McGavock on 06 May 14
       
      Key thought - where is the balance?
  • Wynn and her husband, the psychologist Paul Bloom, collaborated on much of Hamlin’s research, and Wynn remembers being a bit more optimistic: “Do babies have attitudes, render judgments? I just found that to be a very intuitively gripping question,” she says.
  • Infant morality studies are so new that the field’s grand dame is 29-year-old J. Kiley Hamlin, who was a graduate student at the Yale lab in the mid-2000s.
  • she stumbled on animated presentations that one of her predecessors had made, in which a “climber” (say, a red circle with goggle eyes) attempted to mount a hill, and a “helper” (a triangle in some trials) assisted him, or a “hinderer” (a square) knocked him down.
  • When I visited, Tasimi was recreating versions of Hamlin’s puppet shows as background work for a new project.
  • The child shot her a woebegone look before dutifully hauling himself out of the ball pit, picking up the pen and returning it to the researcher.
  • When babies at the Yale lab turn 2, their parents are tactfully invited to return to the university after the child’s third birthday.
  • The next lab I visited was at Harvard University in Cambridge, Massachusetts, and it has made this age group something of a specialty, through work on toddler altruism (a phrase that, admittedly, rings rather hollow in parental ears).
  • One advantage of testing slightly older babies and children is that they are able to perform relatively complicated tasks. In the Laboratory for Developmental  Studies, the toddlers don’t watch puppets help: They themselves are asked to help.
  • Warneken was initially interested in how little children read the intentions of others, and the question of whether toddlers would assist others in reaching their goals. He wanted to sound out these behaviors in novel helping experiments—“accidentally” dropping a hat, for instance, and seeing if the kids would return it.
  • prominent psychologists had previously argued that children are selfish until they are socialized; they acquire altruistic behaviors only as childhood progresses and they are rewarded for following civilization’s rules, or punished for breaking them.
  • One day he and a toddler were bouncing a ball together. Truly by accident, the ball rolled away—“the moment of serendipity,” as Warneken now calls it. His first impulse was to retrieve the toy and carry on, but he stopped himself.
  • The little boy watched him struggle, then after a moment heaved himself up, waddled over to the toy and—defying the scientific community’s uncharitable expectations—stretched out his own chubby little arm to hand the ball to his gigantic playmate.
  • In the following months, Warneken designed experiments for 18-month-olds, in which a hapless adult (often played by him) attempted to perform a variety of tasks, to no avail, as the toddlers looked on. The toddlers gallantly rescued Warneken’s dropped teaspoons and clothespins, stacked his books and pried open stubborn cabinet doors so he could reach inside.
  • videotaped experiment of a toddler wallowing in a wading pool full of plastic balls.
  • But the elements that underpin morality—altruism, sympathy for others, the understanding of other people’s goals—are in place much earlier than we thought, and clearly in place before children turn 2.”
  • Because they were manifested in 18-month-olds, Warneken believed that the helping behaviors might be innate, not taught or imitated. To test his assumption, he turned to one of our two nearest primate relatives, the chimpanzee.
  • The first chimps Warneken studied, nursery-raised in a German zoo
  • as the caretaker dropped the first object: As if on cue, the chimp bounded over and breezily handed it back.
  • Warneken wondered if perhaps human-reared chimps had been conditioned to be helpful to their food providers
  • They would consistently help when the person was reaching for the object,” even in the absence of any payoff.
  • The final step was to see if chimps would assist each other. So Warneken rigged apparatuses where one caged chimp could help a neighbor reach an inaccessible banana or piece of watermelon. There was no hope of getting a bite for themselves, yet the empowered chimps fed their fellow apes regardless.
  • But under what circumstances are toddlers altruistic?
  • Some recent chimp studies suggest that chimps won’t help others unless they witness the dismay of the creature in need. Are human children likewise “reactive” helpers, or can they come to another’s assistance without social cues?
  • “You can see the birth of this proactive helping behavior from around 1.5 to 2.5 years of age,” Warneken explains. “The children don’t need solicitation for helping. They do it voluntarily.” Proactive helping may be a uniquely human skill.
  • Criticisms of the “nice baby” research are varied, and the work with the youngest kids is perhaps the most controversial.
  • such method­o­­­logical worries are never far from baby researchers’ minds.
  • Other critics, meanwhile, fault the developmental philosophy behind the experiments.
  • these researchers argue, but actually they start from scratch with only senses and reflexes, and, largely through interaction with their mothers, learn about the social world in an astonishingly short period of time.
  • And still other scientists think the baby studies underestimate the power of regional culture.
  • Ideas of the public good and appropriate punishment, for instance, are not fixed across societies: Among the Matsigenka people of the Peruvian Amazon, where Henrich works, helping rarely occurs outside of the immediate household, if only because members of the tribe tend to live with relatives.
  • Plenty of bleak observations complicate the discovery of children’s nobler impulses. Kids are intensely tribal: 3-month-olds like people of their own race more than others, experiments have shown, and 1-year-olds prefer native speakers to those of another tongue.
  • Babies, in addition, are big fans of punishment. Hamlin likes to show a video of a young vigilante who doesn’t just choose between the good and bad puppets; he whacks the bad guy over the head.
  • Perhaps babies are not really trying to help in a particular moment, per se, as much as they are expressing their obliging nature to the powerful adults who control their worlds—behaving less like Mother Teresa, in a sense, than a Renaissance courtier. Maybe parents really would invest more in a helpful child, who as an adult might contribute to the family’s welfare, than they would in a selfish loafer—or so the evolutionary logic goes.
  • A different interpretation, Warneken says, is that in a simpler world maybe toddlers really could help, pitching in to the productivity of a hunter-gatherer group in proportion to their relatively meager calorie intake.
  • For many researchers, these complexities and contradictions make baby studies all the more worthwhile.
  • “I’m trying to think of a lesser-of-two evils study,” he says. “Yes, we have our categories of good and bad, but those categories involve many different things—stealing $20 versus raping versus killing. Clearly I can’t use those sorts of cases with, you know, 13-month-olds. But you can come up with morality plays along a continuum to see...whether they form preferences about whether they like the guy who wasn’t as bad as the other bad guy.”
  • David McGavock on 06 May 14
     
    "The study of babies and young toddlers is a perplexing business. Even the most perceptive observers can be tempted to see what isn't there."
Charles van der Haegen

Jesse Schell: When games invade real life | Video on TED.com - 1 views

www.ted.com/...en_games_invade_real_life.html

Jess schell design games sensors psychology rewards points future behavior evolution reality

shared by Charles van der Haegen on 13 Jun 11 - Cached
  • Charles van der Haegen on 13 Jun 11
     
    "About this talk Games are invading the real world -- and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break "out of the box" and into every part of our daily lives. About Jesse Schell Beyond Facebook, beyond consoles and even computer screens, games are becoming the medium for everyday life, says game designer Jesse Schell. Full bio and more links"
  • ...1 more comment...
  • Charles van der Haegen on 13 Jun 11
     
    Rather flabbergasted by this 28 min video about how we could live in the future, disembodied by games directing us as cosumer automatons...
  • Bryan Alexander on 14 Jun 11
     
    Isn't it an amazing talk? It blew me away when I first saw it. And now you can see why it kicked off the gamification movement.
  • George Brett on 14 Jun 11
     
    Oh my. I need to think more about this one. It's a paradox with some of the privacy concerns of folks for Gowalla or Four Square versus Jesse's notion that our lives will be constant gaming and surrendering of personal info.
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