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Charles van der Haegen

Bruce Cahan Helping Consumers Buy Products that Reflect their Values; How Google's Mobi... - 1 views

www.youtube.com/watch

Bruce Cahan internet searching consumer decisions advertising

shared by Charles van der Haegen on 19 Sep 11 - Cached
  • Charles van der Haegen on 19 Sep 11
     
    "ABSTRACT Internet searching and advertising increasingly plays a role in consumer decisions and purchases, yet pertinent information for making value-judgments is currently awkward to ferret out and certainly not universally accessible or useful. There is rarely a feedback loop aligning vendor or manufacturer's environmental, social or governance policies with a shopper's values, so shoppers, over time, rarely cause industries to change their behavior. There needs to be a way for shoppers to aim their purchasing power at achieving social values of highest regional priority. There needs to be a way to accumulate and redeem "social values rewards". What's missing is timely and impactful analysis of a candidate purchases' impact on the Shopper's family, region and planet (expressed according to their values), so that the purchaser can more easily make informed purchasing decisions. With some modifications to Google ads and Google product search, Google could solidify the feedback loop and help consumers, by their actions, build a greener and better world. Speaker: Bruce Cahan Bruce B. Cahan, President Urban Logic, Inc. (a nonprofit organization) Email: bcahan@urbanlogic.org Bruce Cahan is an Ashoka Fellow, a social entrepreneur, a non-residential fellow of Stanford Law School's Center for Internet and Society, a lawyer, and a banker."
  • Bryan Alexander on 20 Sep 11
     
    Interesting-looking talk, but long. Is there a text version?
David McGavock

Interpersonal ties - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Interpersonal_ties

ties Interpersonal PLN social learning culture

shared by David McGavock on 27 Jun 11 - Cached
  • more novel information flows to individuals through weak rather than strong ties.
  • Acquaintances, by contrast, know people that we do not, and thus receive more novel information.[1]
  • the fact that two people may know each other by name does not necessarily qualify the existence of a weak tie. If their interaction is negligible the tie may be absent. The "strength" of an interpersonal tie is a linear combination of the amount of time, the emotional intensity, the intimacy (or mutual confiding), and the reciprocal services which characterize each tie.[2]
  • ...3 more annotations...
  • In 1954, the Russian mathematical psychologist Anatol Rapoport commented on the "well-known fact that the likely contacts of two individuals who are closely acquainted tend to be more overlapping than those of two arbitrarily selected individuals." This argument became one of the cornerstones of social network theory.
  • In a related line of research in 1969, anthropologist Bruce Kapferer, published "Norms and the Manipulation of Relationships in a Work Context" after doing field work in Africa. In the document, he postulated the existence of multiplex ties, characterized by multiple contexts in a relationship.[4][5]
  • Social networks In social network theory, social relationships are viewed in terms of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. There can be many kinds of ties between the nodes. In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied.
  • David McGavock on 27 Jun 11
     
    "Interpersonal ties From Wikipedia, the free encyclopedia Nodes (individuals) and ties (connections) in social networks. In mathematical sociology, interpersonal ties are defined as information-carrying connections between people. Interpersonal ties, generally, come in three varieties: strong, weak, or absent. Weak social ties, it is argued, are responsible for the majority of the embeddedness and structure of social networks in society as well as the transmission of information through these networks. "
B.L. Ochman

‪Video Games and the Future of Learning (Jan Plass and Bruce Homer)‬‏ - YouTube - 0 views

www.youtube.com/watch

games future learning video game theory thinking tools

shared by B.L. Ochman on 26 Jul 11 - No Cached
  • B.L. Ochman on 26 Jul 11
     
    really fascinating talk on video games and learning research by the Games for Learning Institute at NYU
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