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"ABSTRACT Internet searching and advertising increasingly plays a role in consumer decisions and purchases, yet pertinent information for making value-judgments is currently awkward to ferret out and certainly not universally accessible or useful. There is rarely a feedback loop aligning vendor or manufacturer's environmental, social or governance policies with a shopper's values, so shoppers, over time, rarely cause industries to change their behavior. There needs to be a way for shoppers to aim their purchasing power at achieving social values of highest regional priority. There needs to be a way to accumulate and redeem "social values rewards". What's missing is timely and impactful analysis of a candidate purchases' impact on the Shopper's family, region and planet (expressed according to their values), so that the purchaser can more easily make informed purchasing decisions. With some modifications to Google ads and Google product search, Google could solidify the feedback loop and help consumers, by their actions, build a greener and better world. Speaker: Bruce Cahan Bruce B. Cahan, President Urban Logic, Inc. (a nonprofit organization) Email: bcahan@urbanlogic.org Bruce Cahan is an Ashoka Fellow, a social entrepreneur, a non-residential fellow of Stanford Law School's Center for Internet and Society, a lawyer, and a banker."

Interesting-looking talk, but long. Is there a text version?