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Social media is a minefield for the unwary. Some things demand vetting if not outright verification, because the risk is to be an utter dupe. The BBC has especially sound practices in this regard, but it, too, was fooled.It's worth noting that traditional and new media organisations were instrumental in unmasking the falsity of the "gay girl" blog. Among others, National Public Radio's Andy Carvin asked his Twitter audience for help, and got plenty, while the Washington Post did its own digging into the matter; meanwhile, the Electronic Intifada website pieced together some evidence as well – and all kinds of people with no media affiliations contributed what they knew, learned or surmised.

Sounding real is not the same as being real. The fake Amina's blog was especially well done, with details that sounded authentic even to native Syrians. Its unmasked author said he was telling larger truths, but we have a name for this technique: fiction.

pseudonym. This is a much-used method online – not revealing one's own name but having a consistent identifier. It's one step away from outright anonymity, where there is no accountability whatever