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"President Biden seems incapable of using the one policy tool that may actually produce a change in Israel's actions that might limit civilian deaths, which would be to condition military aid that the United States provides to Israel,” Clifton added. He partially attributed the inability of the U.S. government to rein in Israel’s war actions to the “lobbying and advocacy efforts underway.”

Fisher repeatedly noted the need to offer accurate and nuanced information to rebut critics of Israel's actions. Yet at times, he offered his own misinformation, such as his claim that "anti-Israel" human rights organizations like Amnesty International and Human Rights Watch "didn't condemn the October 7th massacre."

J-Ventures has also veered into an unusual kind of philanthropy: shipments of military supplies. The group has attempted to provide tactical gear to Israel’s equivalent of the U.S. Navy SEALs, known as Shayetet-13, and donated to a foundation dedicated to supporting the IDF’s undercover “Duvdevan” unit, which is known for infiltrating Palestinian populations. Many of the shipments intended for the IDF were held up at U.S. airports over customs issues.

Israel would soon lose international support as its military response in Gaza kills more Palestinian civilians, noted Schwarzbad, who stressed the need to refocus attention on Israeli civilian deaths. “Try to use names and ages whenever you can,” she said. Don’t refer to statistics of the dead, use stories. “Say something like, 'Noah, age 26, was celebrating with her friends at a music festival on the holiest day of the week, Shabbat. Imagine if your daughter was at Coachella.’”

The Israel-based venture capitalist outlined three categories of people for whom outreach, rather than attacks, is the best strategy. The first group is what he dubbed “the impressionables,” who are "typically young people, they reflexively support the weak, oppose the oppressor," but "are not really knowledgeable." For this category of people, the goal is not to "convince them of anything," but to "show them that it's much more complicated than it seems." Seeding doubt, he said, would make certain audiences think twice before attending a protest. "So it's really about creating some kind of confusion,” Fisher continued, “but really, just to make it clear to them that it's really a lot more complicated."

The final group consists of those who are "reflexively pro-Israel, kind of ‘Israel, right or wrong.’" Members of this group "are not actually very knowledgeable," so they needed to be equipped with the right facts to make them "more effective in advocating for Israel,” Fisher said.

One participant even suggested that they appeal to the university’s “woke” aversion to exposing students to uncomfortable ideas.   The participant drafted a sample letter claiming that Tlaib’s appearance threatened ASU’s “commitment to a safe and inclusive environment.” The following day, ASU officially canceled the Tlaib event, citing “procedural issues.”

efforts to discredit HRW stem directly from its outspoken criticism of Israel’s record in the occupied territories and its military conduct. An HRW report released the same day as Fisher’s remarks cited the World Health Organization’s conclusion that the IDF had killed roughly one child in Gaza every 10 minutes since the outbreak of violence in October.

members of the J-Ventures group chat also internally circulated a petition for Netflix to remove the award-winning Jordanian film ‘Farha,’ claiming that its portrayal of the actions of IDF soldiers during the 1948 displacement of Palestinians constituted “blood libel,” while another said the film was based “antisemitism and lies.”

The group, which also includes individuals affiliated with the influential American Israel Public Affairs Committee (AIPAC), has tirelessly worked to fire employees and punish activists for expressing pro-Palestinian views. It has also engaged in a successful push to cancel events held by prominent Palestinian voices, including an Arizona State University talk featuring Rep. Rashida Tlaib, a Michigan Democrat who is the only Palestinian-American in Congress. The group has also circulated circulated a push poll suggesting Rep. Tlaib should resign from Congress and provided an automatic means of thanking Rep. Dan Goldman, D-N.Y., for voting for her censure.

One member noted that despite the controversy over a scene in the film in which Israeli soldiers execute a Palestinian family, Israeli historians have documented that “such actions have indeed happened.” The critique was rejected by other members of the group, who said the film constituted “incitement” against Jews.

a variety of automated attempts to remove pro-Palestinian content on social media

Over the last two months, dozens of individuals have been fired for expressing opinions related to the war in Gaza and Israel. Most have been dismissed for expressing pro-Palestinian views, including a writer for PhillyVoice, the editor of ArtForum, an apprentice at German publishing giant Axel Springer, and Michael Eisen, the editor-in-chief of eLife, a prominent science journal. Eisen’s offense was a tweet sharing a satirical article from The Onion seen as sympathetic to the plight of Palestinians in Gaza.

The WhatsApp chats provide a rare look at the organizing efforts behind the broad push to fire critics of Israel and suppress public events featuring critics of the Israeli government. The scope is surprisingly broad, ranging from investigating the funding sources of student organizations such as Model Arab League, to monitoring an organizing toolkit of a Palestine Solidarity Working Group – “They are verrrry well organized”, one member exclaimed – to working directly with high-level tech executives to fire pro-Palestinian employees.

Last year, the Israeli government revoked funding for a theater in Jaffa for screening the film, while government figures called for other repercussions to Netflix for streaming it.

Lior Netzer, a business consultant based in Massachusetts, and a member of the J-Ventures WhatsApp group, requested help pressuring the University of Vermont to cancel a lecture with Mohammed El-Kurd, a Palestinian writer for The Nation magazine. Netzer shared a sample script that alleged that El-Kurd had engaged in anti-Semitic speech in the past.The effort also appeared to be successful. Shortly after the letter-writing campaign, UVM canceled the talk, citing safety concerns.

The WhatsApp group maintained a special focus on elite universities and white-collar professional positions. Group members not only circulated multiple petitions to fire professors and blacklist students from working at major law firms for allegedly engaging in extremist rhetoric, but a J-Ventures spreadsheet lists specific task force teams to "get professors removed who teach falcehoods [sic] to their students." The list includes academics at Cornell University, the University of California, Davis, and NYU’s Abu Dhabi campus, among others.

Many of the messages in the group focused on ways in which to shape student life at Stanford University, including support for pro-Israel activists. The attempted interventions into campus life at times hinged on the absurd. Shortly after comedian Amy Schumer posted a now-deleted satirical cartoon lampooning pro-Palestinian protesters as supporters of rape and beheadings, Epstein, the operating partner at Bessemer Ventures Partners and member of the J-Ventures WhatsApp group, asked, “How can we get this political cartoon published in the Stanford Daily?"

The influence extended beyond the business and tech world and into politics. The J-Ventures team includes advocates with the most powerful pro-Israel lobbying organization, the American Israel Public Affairs Committee, better known as AIPAC. Officials in the J-Ventures group include investor David Wagonfeld, whose biography states he is “leading AIPAC Silicon Valley;” Tartakovsky, listed as “AIPAC Political Chair;” Adam Milstein, a real estate executive and major AIPAC donor; and AIPAC-affiliated activists Drs. Kathy Fields and Garry Rayant. Kenneth Baer, a former White House advisor to President Barack Obama and communications counsel to the Anti-Defamation League, is also an active member of the group.

Other fundraising efforts from J-Ventures included an emergency fund to provide direct support for IDF units, including the naval commando unit Shayetet-13. The leaked planning document also uncovers attempts to supply the mostly female Caracal Battalion with grenade pouches and to donate M16 rifle scope mounts, “FN MAG” machine gun carrier vests, and drones to unnamed IDF units. According to the planning document, customs enforcement barriers have stranded many of the packages destined for the IDF in Montana and Colorado.

the morning after being reached for comment, Hermoni warned the WhatsApp group against cooperating with our inquiries. “Two journalists … are trying to have an anti semi[tic] portrait of our activity to support Israel and reaching out to members,” he wrote. “Please ignore them and do not cooperate.” he advised. Shortly thereafter, we were kicked out of the group

Victory on the “media battlefield,” Hoffman concluded, “eases pressure on IDF to go quicker, to wrap up” and “goes a long way to deciding how much time Israel has to complete an operation.”

the Israeli army has files on the vast majority of potential targets in Gaza — including homes — which stipulate the number of civilians who are likely to be killed in an attack on a particular target. This number is calculated and known in advance to the army’s intelligence units, who also know shortly before carrying out an attack roughly how many civilians are certain to be killed

“The numbers increased from dozens of civilian deaths [permitted] as collateral damage as part of an attack on a senior official in previous operations, to hundreds of civilian deaths as collateral damage,”

another reason for the large number of targets, and the extensive harm to civilian life in Gaza, is the widespread use of a system called “Habsora” (“The Gospel”), which is largely built on artificial intelligence and can “generate” targets almost automatically at a rate that far exceeds what was previously possible. This AI system, as described by a former intelligence officer, essentially facilitates a “mass assassination factory.”

“The emphasis is on damage and not on accuracy,” said IDF Spokesperson Daniel Hagari on Oct. 9.

“I remember thinking that it was like if [Palestinian militants] would bomb all the private residences of our families when [Israeli soldiers] go back to sleep at home on the weekend,” one source, who was critical of this practice, recalled.

there are “cases in which we shell based on a wide cellular pinpointing of where the target is, killing civilians. This is often done to save time, instead of doing a little more work to get a more accurate pinpointing,”

Over 300 families have lost 10 or more family members in Israeli bombings in the past two months — a number that is 15 times higher than the figure from what was previously Israel’s deadliest war on Gaza, in 2014

“There is a feeling that senior officials in the army are aware of their failure on October 7, and are busy with the question of how to provide the Israeli public with an image [of victory] that will salvage their reputation.”

the increasing use of AI-based systems like Habsora allows the army to carry out strikes on residential homes where a single Hamas member lives on a massive scale, even those who are junior Hamas operatives. Yet testimonies of Palestinians in Gaza suggest that since October 7, the army has also attacked many private residences where there was no known or apparent member of Hamas or any other militant group residing. Such strikes, sources confirmed to +972 and Local Call, can knowingly kill entire families in the process.

“Hamas is everywhere in Gaza; there is no building that does not have something of Hamas in it, so if you want to find a way to turn a high-rise into a target, you will be able to do so,”

at least until the current war, army protocols allowed for attacking power targets only when the buildings were empty of residents at the time of the strike. However, testimonies and videos from Gaza suggest that since October 7, some of these targets have been attacked without prior notice being given to their occupants, killing entire families as a result.

As documented by Al Mezan and numerous images coming out of Gaza, Israel bombed the Islamic University of Gaza, the Palestinian Bar Association, a UN building for an educational program for outstanding students, a building belonging to the Palestine Telecommunications Company, the Ministry of National Economy, the Ministry of Culture, roads, and dozens of high-rise buildings and homes — especially in Gaza’s northern neighborhoods.

there is ample evidence that, in many cases, none were military or political operatives belonging to Hamas or Islamic Jihad.

for the most part, when it comes to power targets, it is clear that the target doesn’t have military value that justifies an attack that would bring down the entire empty building in the middle of a city, with the help of six planes and bombs weighing several tons

Although it is unprecedented for the Israeli army to attack more than 1,000 power targets in five days, the idea of causing mass devastation to civilian areas for strategic purposes was formulated in previous military operations in Gaza, honed by the so-called “Dahiya Doctrine” from the Second Lebanon War of 2006.

“We are asked to look for high-rise buildings with half a floor that can be attributed to Hamas,” said one source who took part in previous Israeli offensives in Gaza. “Sometimes it is a militant group’s spokesperson’s office, or a point where operatives meet. I understood that the floor is an excuse that allows the army to cause a lot of destruction in Gaza. That is what they told us. “If they would tell the whole world that the [Islamic Jihad] offices on the 10th floor are not important as a target, but that its existence is a justification to bring down the entire high-rise with the aim of pressuring civilian families who live in it in order to put pressure on terrorist organizations, this would itself be seen as terrorism. So they do not say it,” the source added.

Previous operations have also shown how striking these targets is meant not only to harm Palestinian morale, but also to raise the morale inside Israel. Haaretz revealed that during Operation Guardian of the Walls in 2021, the IDF Spokesperson’s Unit conducted a psy-op against Israeli citizens in order to boost awareness of the IDF’s operations in Gaza and the damage they caused to Palestinians. Soldiers, who used fake social media accounts to conceal the campaign’s origin, uploaded images and clips of the army’s strikes in Gaza to Twitter, Facebook, Instagram, and TikTok in order to demonstrate the army’s prowess to the Israeli public.

since October 7, Israel has attacked high-rises with their residents still inside, or without having taken significant steps to evacuate them, leading to many civilian deaths.

evidence from Gaza suggests that some high-rises — which we assume to have been power targets — were toppled without prior warning. +972 and Local Call located at least two cases during the current war in which entire residential high-rises were bombed and collapsed without warning, and one case in which, according to the evidence, a high-rise building collapsed on civilians who were inside.

According to intelligence sources, Habsora generates, among other things, automatic recommendations for attacking private residences where people suspected of being Hamas or Islamic Jihad operatives live. Israel then carries out large-scale assassination operations through the heavy shelling of these residential homes.

the Habsora system enables the army to run a “mass assassination factory,” in which the “emphasis is on quantity and not on quality.” A human eye “will go over the targets before each attack, but it need not spend a lot of time on them.” Since Israel estimates that there are approximately 30,000 Hamas members in Gaza, and they are all marked for death, the number of potential targets is enormous.

A senior military official in charge of the target bank told the Jerusalem Post earlier this year that, thanks to the army’s AI systems, for the first time the military can generate new targets at a faster rate than it attacks. Another source said the drive to automatically generate large numbers of targets is a realization of the Dahiya Doctrine.

Five different sources confirmed that the number of civilians who may be killed in attacks on private residences is known in advance to Israeli intelligence, and appears clearly in the target file under the category of “collateral damage.” 

“That is a lot of houses. Hamas members who don’t really matter for anything live in homes across Gaza. So they mark the home and bomb the house and kill everyone there.”

On Oct. 22, the Israeli Air Force bombed the home of the Palestinian journalist Ahmed Alnaouq in the city of Deir al-Balah. Ahmed is a close friend and colleague of mine; four years ago, we founded a Hebrew Facebook page called “Across the Wall,” with the aim of bringing Palestinian voices from Gaza to the Israeli public. The strike on Oct. 22 collapsed blocks of concrete onto Ahmed’s entire family, killing his father, brothers, sisters, and all of their children, including babies. Only his 12-year-old niece, Malak, survived and remained in a critical condition, her body covered in burns. A few days later, Malak died. Twenty-one members of Ahmed’s family were killed in total, buried under their home. None of them were militants. The youngest was 2 years old; the oldest, his father, was 75. Ahmed, who is currently living in the UK, is now alone out of his entire family.

According to former Israeli intelligence officers, in many cases in which a private residence is bombed, the goal is the “assassination of Hamas or Jihad operatives,” and such targets are attacked when the operative enters the home. Intelligence researchers know if the operative’s family members or neighbors may also die in an attack, and they know how to calculate how many of them may die. Each of the sources said that these are private homes, where in the majority of cases, no military activity is carried out.

According to the doctrine — developed by former IDF Chief of Staff Gadi Eizenkot, who is now a Knesset member and part of the current war cabinet — in a war against guerrilla groups such as Hamas or Hezbollah, Israel must use disproportionate and overwhelming force while targeting civilian and government infrastructure in order to establish deterrence and force the civilian population to pressure the groups to end their attacks. The concept of “power targets” seems to have emanated from this same logic.

The bombing of family homes where Hamas or Islamic Jihad operatives supposedly live likely became a more concerted IDF policy during Operation Protective Edge in 2014. Back then, 606 Palestinians — about a quarter of the civilian deaths during the 51 days of fighting — were members of families whose homes were bombed. A UN report defined it in 2015 as both a potential war crime and “a new pattern” of action that “led to the death of entire families.”

according to the Committee to Protect Journalists, by Nov. 29, Israel had killed 50 Palestinian journalists in Gaza, some of them in their homes with their families

The intelligence officers interviewed for this article said that the way Hamas designed the tunnel network in Gaza knowingly exploits the civilian population and infrastructure above ground. These claims were also the basis of the media campaign that Israel conducted vis-a-vis the attacks and raids on Al-Shifa Hospital and the tunnels that were discovered under it.

Hamas leaders “understand that Israeli harm to civilians gives them legitimacy in fighting.”

while it’s hard to imagine now, the idea of dropping a one-ton bomb aimed at killing a Hamas operative yet ending up killing an entire family as “collateral damage” was not always so readily accepted by large swathes of Israeli society. In 2002, for example, the Israeli Air Force bombed the home of Salah Mustafa Muhammad Shehade, then the head of the Al-Qassam Brigades, Hamas’ military wing. The bomb killed him, his wife Eman, his 14-year-old daughter Laila, and 14 other civilians, including 11 children. The killing caused a public uproar in both Israel and the world, and Israel was accused of committing war crimes.

Fifteen years after insisting that the army was taking pains to minimize civilian harm, Gallant, now Defense Minister, has clearly changed his tune. “We are fighting human animals and we act accordingly,” he said after October 7.

Breaking the Silence is being picked on for cynical political reasons. For Israeli Jews, there is no cow more sacred than the IDF. A clear majority, including this writer, served, are serving or will serve in the armed forces, just like their parents, children and even their grandchildren. When Defense Minister Lt. Gen.  (res.) Moshe Ya'alon declares that the members of Breaking the Silence are traitors, he means that they betrayed all Israelis. This is not an argument about occupation, ethics or Israel’s international standing. It's about our lives. Ya'alon was the commander-in-chief of the military, a respected authority on the matter.

The tacit conventional wisdom since the start of the so-called “knife intifada” is based on Talmudic teachings: “If a man comes to kill you, rise early and kill him first.” Or in common parlance, neutralize him first. Israeli politicians have called for people to do just this when confronted with a possible terrorist. There are even Jews who have already ascribed a broad interpretation to this order. Anyone coming to kill you, in their interpretation, may be a Jew willing to hand over territory to non-Jews. Assassin Yigal Amir, for instance, shot Prime Minister Yitzhak Rabin after rabbis and politicians incited against him and his peace policy. Netanyahu himself took part in a demonstration at which a Rabin cutout dressed in a Nazi SS uniform was held aloft. Today, in his dressing down of the organization, he is dressing Breaking the Silence in the uniform of a kapo.

“Patriots” who beat up Palestinians for kicks on city streets and set a bilingual school on fire have already started sending threats to Breaking the Silence activists and their families, including their elderly grandparents. If, God forbid, anyone is hurt, Netanyahu, Ya'alon and Yesh Atid Chairman Yair Lapid will rush to issue “sharp condemnations” of the criminals. They will surely not forget to attack those spreading incitement, but they might forget or ignore their own past contributions.

many fear that the situation will only get worse under the new education minister, Naftali Bennett, who heads Jewish Home, the settler movement’s far-right party

Nearly 300 schools have been encouraged to join an IDF-education ministry programme called “Path of Values”, whose official goal is to “strengthen the ties and cooperation between schools and the army”.

“Militarism is in every aspect of our society, so it is not surprising it is prominent in schools too,” said Amit Shilo, an activist with New Profile, an organisation opposed to the influence of the army on Israeli public life.“We are taught violence is the first and best solution to every problem, and that it is the way to solve our conflict with our neighbours.”

Each school is now graded annually by the education ministry not only on its academic excellence but also on the draft rate among pupils and the percentages qualifying for elite units, especially in combat or intelligence roles.

Zeev Dagani, head teacher of a leading Tel Aviv school who opted out of the programme at its launch in 2010, faced death threats and was called before a parliamentary committee to explain his actions.

Adam Verete, a Jewish philosophy teacher at a school in Tivon, near Haifa, was sacked last year after he hosted a class debate on whether the IDF could justifiably claim to be the world’s most moral army.

Revital, an Arabic language teacher, said the army’s lesson plans were popular with pupils. “I don’t approve of them, but the students like them. They celebrate and laugh when they kill the terrorists.”Revital said she had been disciplined for speaking her mind in class and was now much more cautious.“You end up hesitating before saying anything that isn’t what everyone else is saying. I find myself hesitating a lot more than I did 20 years ago. There is a lot more fascism and racism around in the wider society,” she said.

“You have to watch yourself because the pupils are getting more nationalistic, more religious all the time. The society, the media and the education system are all moving to the right.”A 2010 survey found that 56 per cent of Jewish pupils believed their fellow Palestinian citizens should be stripped of the vote, and 21 per cent thought it was legitimate to call out “Death to the Arabs”.

The first story in the compilation is by Gaza resident Sama Hassan, titled “No." It tells the story of a woman whose husband repeatedly rapes her, sometimes until she is bleeding, but she cannot utter the word “No." “… Over and over he cut into her flesh, which grew increasingly tough until she emitted a groan of pain. … You are nothing but the family’s property, was the first grating thought. Hands and womb, hands and womb." I told Burbara that the story had shocked me. I put the book aside and could not continue reading for a few days. “We put ‘No’ first on purpose,” she explained. “We wanted readers to feel and tell themselves, ‘Wow, what is she telling us? How will we learn more about the women in Gaza who are not heard.’”

Given the nationalistic climate in Israel, with a prime minister who incites hatred of Arabs, I asked Burbara how many Jewish Israelis she thought would read the book. “That is the million-dollar question,” she answered. “But I believe that if you start to drip water on a stone, it digs into its surface and leaves a mark. 'Amputated Tongue' is the first rain that will drip onto the Israeli stone and dig into it deeper and deeper.”