The ethnography of new media worlds? Following the case of global poker - 2 views
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The ethnography of new media worlds? Following the case of global poker
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evgenia gouvedari on 04 Mar 11Digital media have transformed ethnographic research and this is reflected in the diversity of the new terms that are proposed in order to capture this transformation: " Media Ethnography", "Virtual Ethnography", "Network Ethnography", "Hyper-media Ethnography", etc.The ethnographic method has changed in many ways:first, the process of ethnographic research has changed as researchers use the media as tools for their research and this affects their positionalities in relation to the subjects of their research. Second, ethnography has become multi-sited and the constitution of the site of research is not considered pre-given but is part of the analysis. Social space becomes primary over physical space, while at the same time the materiality of the digital objects becomes central.Researchers have to think how notions such as "fieldwork" and "participant observation" make sense in a networked world and how new social formations are constituted. New concepts such as co-presence substitute traditional concepts of co-location. There are many researchers who problematise and retheorise the ethnographic method. The article I am posting really goes deep into this kind of problematic by analyzing the emergence of global poker across on- and offline practices through traditional and new media. It shows how the multiple sites of global poker are co-configured through the assembling of actors, practices and technologies. What I found interesting was the term "Para-Ethnography"; the term "para-ethnographer" refers to the expert players that give extremely detailed accounts of playing action through blogging or other media.
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