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Sven A. Miller

Johanna Blakley: Social media and the end of gender | Video on TED.com - 0 views

www.ted.com/...dia_and_the_end_of_gender.html

new media Social media revolution technology media evolution demographics taste communities genres research

shared by Sven A. Miller on 02 Feb 11 - No Cached
  • Sven A. Miller on 02 Feb 11
     
    Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.
  • Sven A. Miller on 02 Feb 11
     
    About TASTE COMMUNITIES - in contrast to "(…) genre categories that assume that certain demographic groups like certain things… that 'hispanics' like certain things, that 'young' people like certain things, … This is far too simplistic!"
  • Sarah Moser on 02 Feb 12
     
    This is a really interesting video. Thanks for sharing. I like the very end of Blakley's talk when she mentions that the future development of media and advertisement companies will be based on understanding and working WITH the people's interests and tastes, rather than continuing to work on stereotypes and demographics, which are no longer valid, or maybe they have never actually been?!
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