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Ethan Hartsell

Super Bowl marketers go all out to create hype, online buzz - 0 views

www.usatoday.com/...10-02-04-super-bowl-hype_N.htm

Convergence internet advertising 2010 Super Bowl

shared by Ethan Hartsell on 07 Feb 10 - No Cached
  • Ethan Hartsell on 07 Feb 10
     
    Super Bowl advertisers are using social media like Facebook and Twitter to build hype for their advertisements (not necessarily the game itself, although a larger audience for the game would also mean a larger audience for the commercials during the game).
Theresa de los Santos

News Corp. Gains On Box Office Gold - Forbes.com - 0 views

www.forbes.com/...ets-equities-media-closer.html

News Corp. Media Conglomerate Murdoch Revenue

shared by Theresa de los Santos on 06 Feb 10 - No Cached
  • Theresa de los Santos on 06 Feb 10
     
    News Corp. the media conglomerate run by the billionaire, said second-quarter earnings got a boost from Avatar ticket sales and its broadcast TV division. The New York-based company reported net income of $254 million, or 10 cents per share, up from a net loss of $6.4 billion, or $2.45 cents per share in the same period a year prior, when the company was forced to write down the value of its assets.
Theresa de los Santos

L.A. Times sells Disney front page for movie ad | Reuters - 0 views

www.reuters.com/...idUSTRE6250BL20100306

LA Times Disney Alice in Wonderland ad marketing campaign ethics boundaries

shared by Theresa de los Santos on 07 Mar 10 - Cached
  • Theresa de los Santos on 07 Mar 10
     
    "The Los Angeles Times' critic may have panned the film, but that didn't stop Disney from paying top dollar to turn the newspaper's front page into a special advertisement for the new movie, "Alice in Wonderland." The ad, believed to be the first of its kind among America's leading big-city dailies, dismayed some readers and was lamented by media scholars as the latest troubling sign of difficult times at the newspaper and for journalism generally. Hollywood blogger Sharon Waxman cited one "media buyer insider" as saying the Walt Disney Co, the studio behind the film, paid $700,000 for the space.
kkholland

Trackur Launches Free Version Of Its Social Media Monitoring Tool - washingtonpost.com - 0 views

www.washingtonpost.com/...AR2010022503067.html

media tracking ratings online social media social media marketing

shared by kkholland on 20 Mar 10 - Cached
  • kkholland on 20 Mar 10
     
    New social media tracking tool launches. Unlike google alerts, Trackur searches tweets and other social media.
ethan tussey

Hollywood Tries to Block Veriana and Cantor Futures Markets - NYTimes.com - 0 views

www.nytimes.com/...08futures.html

Film Futures

shared by ethan tussey on 08 Apr 10 - Cached
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • ...9 more annotations...
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • Both Cantor and Veriana say that their exchanges are intended to give Hollywood investors a way to mitigate their risks. If a distributor has second thoughts about a movie, the company could short it on the exchange.
  • ethan tussey on 08 Apr 10
     
    MPAA has waited till the last moment to start trying to block film betting despite being notified for over a year.
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