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kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
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  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
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    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
Amber Westcott-baker

Social Media Marketing Industry Report - 1 views

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    "To understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. We set out to uncover the "who, what, where, when and why" of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed."
Ryan Fuller

IAC's Citysearch Invests In Ad Marketer OrangeSoda; Expands Local Ad Net CityGrid | pai... - 0 views

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    "IAC-owned local guide network Citysearch is expanding its local listings ad service CityGrid through a partnership with search marketer OrangeSoda. Citysearch is also providing an investment in Utah-based OrangeSoda, the amount of which is undisclosed. The move is part of a more aggressive effort by Citysearch to attract more ad dollars from local businesses. While Citysearch has been around for 15 years and has often catered to local online advertisers across a dozen city-centric sites, many other outlets are similarly stepping up their outreach to small marketers too. With CityGrid, Citysearch isn't trying to beat those other directory and local blog sites; it believes it can get those competitors to join them."
Julian Gottlieb

FT.com / Media - News Corp nears Rotana stake deal to tap Middle East media - 0 views

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    News Corp is hungry to get into the middle east advertising/media markets because of the young audiences and emerging growth in their home markets. They are attempting to buy a share in Rotana Media.
scwalton

FCC Clarifies Application of the Multiple Ownership Rules After the Digital Transition ... - 0 views

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    "The context of this decision is interesting, in that the issue arose in the restructuring of Nassau Broadcasting, where its creditors were to take a controlling position in the company in exchange for a release of some of the company's debt. However, the new ownership position of its creditors, where their interests became attributable for the first time, required multiple ownership reviews in several markets, as these same investors were owners, or holders of significant debt (triggering an EDP issue) in other companies holding radio or TV licenses in nearby markets."
ethan tussey

mpaa organizes - Search Results - Deadline.com - 0 views

  • April 2 on an application by Media Derivatives, Inc. (MDEX) to create a designated contract market for film futures.
  • The groups said that the proposal by MDEX and a separate plan by Cantor Futures Exchange, L.P. “are based on faulty understanding of the film industry and create a risk of rampant speculation and financial irresponsibility at a time when the nation is still seeking to recover from an economic meltdown of the financial markets.”
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    MPAA use specter of financial crisis to deride the proposed creation of a "contract market for film futures."
Rebekah Pure

Hulu looks to shake up UK video market - Times Online - 0 views

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    Hulu will launch in Britain, and certainly shake up the Video on Demand market.
kkholland

Chinese Media, Bloggers Ask: Is Google Really Saying Goodbye? - NAM - 0 views

  • Google said on Tuesday that it was considering shutting down Google.cn and closing its offices in China after a cyber attack on its corporate infrastructure resulted in intellectual property loss. Google also said it would stop censoring search results on Google.cn. For the first time, reports and images of the Tiananmen Square massacre and other events could be seen through Google searches in China.
  • Chinese American media rushing to provide their analysis in the context of U.S.-China relations. “Google, Don’t become a tool in the political fight between the U.S. and China” read the headline of an editorial published Friday in China Press. “Though Obama tried to adapt to China’s increasingly powerful role in the world with a new attitude and said the United States would not repress China’s development, the differences in ideology between the countries continue to prohibit the U.S.-China relationship from moving forward,” the editorial argued.
  • “If the Chinese government just let it go, Google could stop its financial losses in China, which would be beneficial to its share price. If the Chinese government is willing to compromise, Google will become the ‘hero’ that breaks China’s strict control over Internet information.” Chinese investors, Leung noted, believe the absence of Google will actually benefit the local Internet market; the stock prices of Chinese Internet companies rose right after the announcement was made.
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  • Editors of the World Journal said they were happy to see Google defend the freedom of online information without censorship, describing it as “an act of courage.” A popular column in World Journal contends that it is time for the Chinese government to change in order to develop into a truly strong country. “A real strong country is not just strong economically,” the column argues. “It also needs development in people’s values, in order to build a healthy and principled system, and abolish the current zero-tolerance policy on dissident expression.”
  • An editorial written by Feng Lei of Guangzhou’s Southern Metropolis Daily doubts if Beijing is willing to let go of Google. “A company like Google not only serves as a technology leader in China’s domestic market, but also, by virtue of its presence, has a ‘catfish effect’ [raising overall performance in the industry]. Without this presence and effect, there will be a definite impact on the development of the industry domestically.”
  • A news analysis in China Times describes the announcement as a tactic for Google to gain more freedom in China.
  • The most popular blogger in China, Han Han, also expressed his support for Google. He wrote on his blog, “I understand Google’s decision, whether it is for real or not. What I don’t understand is that some Web sites conducted surveys saying that 70 percent of Internet users do not support Google’s request that the Chinese government stop its censorship. While looking at these survey results on the government Web site, you often find yourself on the opposite side,” adding that these Web sites should be the ones to be censored.
  • A blog on Baidu.com, Google’s biggest competitor in China, said, “The tone of the top Google legal advisor disgusts me. He could have said that they are withdrawing for economic reasons, plain and simple. Instead, they have to make themselves look good by saying that Google was attacked by Chinese people, that Gmail accounts of Chinese dissidents were attacked, and so on in order to explain why they are withdrawing from China. This type of tone is an insult to the intelligence of ordinary Chinese citizens.”
  • The reason Google is having a hard time in China, she argued, is that there is a mismatch between American ideology and Chinese management style. “In the Chinese market, Google has no intention of adjusting itself to adapt to the Chinese situation, but works according to its own ideology,” she writes. “That’s why, under media exposure during the anti-pornography campaign, Google could barely handle the situation and had to change its leadership in China.”
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    Discussion of whether Google will leave China with comments from Chinese bloggers and media analysts.
Theresa de los Santos

Los Angeles Times Front Page Taken Over By Disney Ad - 0 views

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    "The front page of Friday's Los Angeles Times was taken over by an ad for Disney's "Alice in Wonderland." The ad, which featured Johnny Depp's Mad Hatter character, was superimposed over a mock front page. The paper's real A1 appeared behind it. "We worked very closely with Disney to come up with an exceptional and distinctive way to help them open 'Alice in Wonderland,'" John Conroy, a spokesman for the LAT, told The Wrap's Sharon Waxman. "It was designed to create buzz, and to extend the film's already brilliant marketing campaign. "
ethan tussey

Hollywood Entertainment Breaking News - Nikki Finke on Deadline.com/hollywood - 0 views

  • More importantly, for the first time in the guild’s history, they voted on and ratified a new credit -- that of the Transmedia Producer -- which had been shepherded by such Hollywood names as Mark Gordon, Gael Anne Hurd, Jeff Gomez, Alison Savage, and Chris Pfaff.
  • More importantly, for the first time in the guild’s history, they voted on and ratified a new credit -- that of the Transmedia Producer -- which had been shepherded by such Hollywood names as Mark Gordon, Gael Anne Hurd, Jeff Gomez, Alison Savage, and Chris Pfaff.
  • A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms:  Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
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  • A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms:  Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
  • A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms:  Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.
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    PGA defines Transmedia Producer.
scwalton

Global Mobile TV Forecast to 2013 - Research Report - 0 views

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    "Anticipating the high growth potential in the global mobile TV market, our team of experts has done thorough research and analysis of the current and future prospects of mobile TV market worldwide."
scwalton

Inbrics Android device to converge home media - Gadgetrepublic.com - 0 views

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    ""We believe that the near future will dictate seamless single-device applications for the consumer, which is why we are committed to the media convergence space," said Bobby Cha, chief marketing officer at Inbrics."
Theresa de los Santos

NBC Rations Olympics Content While Social Media Grouses - 1 views

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    "Social media blogs complain about too much advertising on NBC's Vancouver Olympics. And yet NBC has released new viewer data showing that in virtually every single category - including brand recall, engagement, and other marketing metrics - numbers are up for advertisers who bought into the winter games. Viewership is up right now, too: some 25% higher than the 2006 games in Torino, Italy."
Alex Markov

End Bosses: Sony's Peter Dille - PS3 Feature at IGN - 0 views

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    The company's marketing and PSN chief says it won't be long before PS3 outpaces Xbox 360 in global sales.
Alex Markov

Global video game sales fell 7 percent in 2009 - 0 views

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    Video game software sales across the world's three largest markets--the United States, Japan, and the United Kingdom--fell 8 percent in 2009, according to a joint report issued Wednesday by a consortium of industry analyst firms.
scwalton

Detroit Red Wings Make Game Programs Interactive With QR Codes - 0 views

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    "the Wings have found mobile devices to be the #1 viewing medium fans are using to see videos accounting for an overwhelming 22% of fans viewing linked videos nearly 2,000 times all the way through. We're very excited at the possibilities this technology provides our team in giving more access and we've only just begun to tap into the capabilities it provides us in both marketing to our fans and giving them exactly what they are asking for in terms of access to their team. Moving forward, we're looking to create exclusive video content that is complimentary to stories included in the magazine, create opportunities for our advertisers to include offers in their ads via QR codes and put our fans in the driver's seat when it comes to giving them information on the Detroit Red Wings.""
Alex Markov

Why ngmoco's CEO Is Bullish on the iPad - 0 views

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    Apple's iPad, which is soon going to find its way onto the market, has drawn criticism and scorn from many a technorati.
Julian Gottlieb

A Note to Newspapers « blog maverick - 0 views

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    Cuban discusses the drawbacks of traditional subscription/advertising models for newspapers and develops some solutions of his own for new revenue/marketing strategies.
michael curtin

Google Is Reported to Be in Talks to Buy Yelp - NYTimes.com - 0 views

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    google putting in place the resources to expand its local services. poses a problem, however, as google expands beyond research to content. its reputation rests on impartial search, but with as the slowing growth of revenues from search advertising, it needs to find new growth markets.
michael curtin

Television Begins Push Into the 3rd Dimension - NYTimes.com - 1 views

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    Electronics makers now pushing consumers to move beyond HDTV to 3-D. Article explains their marketing strategies and the technology.
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