For Microsoft and Xbox, Focus Shifts From Game to Video - NYTimes.com - 0 views
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Executives at Microsoft are fond of saying that its subscription gaming service, Xbox Live, should be thought of as a cable channel.
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The company is even producing shows for users: it is in the middle of the second season of “1 vs. 100,” an interactive version of a game show that was on NBC.The content ambitions do not end there. Microsoft has held in-depth talks with the Walt Disney Company about a programming deal with ESPN, according to people close to the talks, who requested anonymity because the talks were intended to be private.
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For a per-subscriber fee, ESPN could provide live streams of sporting events, similar to the ones available through ESPN 360,
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