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anonymous

Research Shows That UK Consumers Are Baffled By Copyright Laws - ITProPortal.com - 0 views

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    Study done in UK has shown that UK Citizens are, overall, vast unaware of the particular laws in their own country
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    A commentary on how relevant UK copyright laws are to current technological trends and lifestyles. A recent study conducted by Government backed Consumer Forum has revealed that almost 73 percent of consumers in Britain are unaware of the fact that under British law, it is illegal to copy music files from CD onto iPods, laptops or any other device.  The organisation conducted a survey of 2000 UK consumers, of which only 17 percent were aware that it was illegal to copy CDs and DVDs onto their computers, 15 percent knew they were not allowed to copy CDs to their iPods and almost 38 percent confessed of copying music files onto their digital players.  The research has thrown light on the outdated copyright laws in Britain, which still classify copying of content from CDs or DVDs onto digital devices as illegal.  The Consumer Forum has asked the government to amend the law, as millions of Britishers were unknowingly breaking British law by copying content on their iPods everyday. 
kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
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  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
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    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
Rebekah Pure

Don't Google away your privacy rights - 0 views

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    The FTC certainly forgets that some companies were create to sell advertising space.
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