DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views
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DATA: Google Totally Blows Away Facebook On Ad Performance
97,455 |64 "No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?
A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)
Keywords Remarketing Location Demographics
Mobile Social Networking App Audience Grows 126% In Past Year - 1 views
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While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
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While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
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While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year.
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The future of advertising - ad industry should prepare for a consumer-led world or face decline - 0 views
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aThere's a revolution in the air that's transforming society. It's social networking and it's empowering the consumer; but the majority of agencies aren't getting it. The ad industry must get to grips with this changing marketplace over the next decade or it could face growth of only 1.2% per year by 2016. This is according to the second future of advertising report to be published by the IPA and the Future Foundation on Monday 19th January 2009.
Prévision 2011-15 pour le marché de la géolocalisation - 4 views
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the location-based services market is finally coming of age
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including social networking, in-app advertising and advertising-based messaging
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the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
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B2B or "B Not 2B" - Does B2B Social Marketing Work? - 1 views
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I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
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Interestingly, a recent study by Performics found that almost 60% of active social networkers said that LinkedIn was their most important social network. Sound great, but it turns out that this is mostly because people are looking for jobs , at least according to Perfomics’ CEO Daina Middleton.
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I am sure that by now many of you are thinking that social media is not about advertising, it is about creating relationships with people so you can educate them about problems, solutions, and generally becoming a valuable resource. I totally get it. I think this is a great way to reach out and touch people and that is in fact the primary value in social marketing B2B
New mobile advertising networks taking on admob - 2 views
Google to Businesses: Don't Create Google+ Profiles Yet - 1 views
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Google+ team is working on creating a unique experience for businesses that includes deep analytics and the ability to connect to products like AdWords
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the new Google+ experience for businesses won’t be ready until “later this year
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we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network.
Specific Media lance une offre pour adresser de la publicité aux membres d'un même foyer - 0 views
Facebook : Morgan Stanley et le Nasdaq pointés du doigt après les ratés de l'IPO - 0 views
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L'introduction de Facebook sur le Nasdaq a viré hier au fiasco
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Les investisseurs ayant parié sur des débuts en fanfare pour le réseau social en ligne en sont pour leurs frais
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aurait ignoré l'avis d'autres établissements bancaires, qui craignaient une indigestion de la part du marché face à cet afflux de titres, selon des sources citées par l'agence 'Bloomberg
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La publicité mobile prend en compte la localisation de ses consommateurs | L'Atelier: Disruptive innovation - 0 views
10 milliards de revenus publicitaires générés par les réseaux sociaux en 2013 - 0 views
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Les revenus totaux générés de par la publicité présentée sur les divers réseaux sociaux pourraient atteindre à l'international 5,4 milliards de $US en 2011 et 10 milliards de $US en 2013
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La croissance des revenus publicitaires sur les réseaux sociaux a été de 50% en 2010
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pourrait ensuite chuter à 45% en 2012, et à 25% environ en 2013
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Facebook's Sponsored Stories Ads Appear in the New App Ticker - 0 views
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Facebook’s new App Ticker that is displayed on the games Canvas page and lists news of friends engaging with games will also show abbreviated versions of Sponsored Stories, Facebook’s social ad unit
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This additional placement of Sponsored Stories will improve the ability of advertisers to reach gamers, which could be especially useful for developers looking to gain new users
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Until the launch of the App Ticker earlier this month, Sponsored Stories only appeared in the ads sidebar to users browsing Facebook. Now, gamers will see entries in their App Ticker marked “Sponsored”.
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